Soleone Luxury Basics spins bamboo sexy
To maintain a successful clothing label, most designers work to stay ahead of the style curve by at least a year. They also have to spend a lot of time conceptualizing different themes for every collection and sourcing out unique fabrics for key pieces. Naz Bhayani and Romaeo Jahroudi are not most designers. The two Vancouver entrepreneurs recently launched Soleone Luxury Basics, a line of eco-conscious Ts, lounge pants, and undergarments. Everything in their 18-piece collection is cut from the same unbelievably soft, organically grown, stretchy bamboo fabric, in either solid white or solid black.
“We don’t want to be in the fashion game, chasing styles and trends,” says Jahroudi, who, along with his business partner, Bhayani, sat down with the Straight at a West Side café. “So we wanted to keep it simple.”
Done and done.
Because of the versatility of their designs as well as the built-in wick-away properties of the fabric, Soleone clothing is already starting to appeal to a wide range of people: yummy mommies, boarding bums, club kids, NHL players—you name it.
“We’re not trying to be lululemon or focus on yoga or active sportswear, but we’re finding a lot of our clients are wearing the products while doing those things,” says Bhayani. “But that wasn’t our purpose.”
One of the biggest sellers from the men’s collection—which you can buy at Boys’ Co (1044 Robson Street location only) or brooklyn clothing co. (418 Davie Street)—is the Eurotrunk ($34) underwear.
“It’s a classic boxer/brief style,” says Jahroudi, who’s wearing a pair during this interview. “This is the kind of underwear you’re going to wear when you’re going out on the weekend….And you wanna be ready just in case somebody gets to peek at what you got going on under there.”
Apparently, they are just as comfy as they are flattering.
“We’ve had friends of ours who bought a pair,” continues Jahroudi, “and then call us up and say, ‘Look, I want eight pairs. I’m getting rid of all my cotton underwear. I only want to wear these every day.’ ”
In the ladies category—which is sold online—the best-selling ginch styles are the Cheeky Bum with the high-cut backside ($29) as well as the Boy Shorts ($29).
“What we found was a lot of girls were stealing their boyfriends’ underwear because they like them,” ,says Jahroudi. “So we’re like, ‘We’re gonna give you your own version without the pouch—now you can have your own.’ ”
Other highlights from Soleone ladies collection are the short-sleeve Deep V Dress ($89) and the Long Sleeve Hooded V Neck ($99). These two micro minis can be worn as layered pieces, tunics with tights, and even as dresses—though I think the days of wearing something that short without leggings are numbered for most women of a certain vintage (including myself). But there’s still a lot here for just about every taste—after all, who doesn’t like a basic white T?
“We find there’s at least one style for everyone—whether it’s just a T-shirt or underwear,” says Jahroudi, who is clearly encouraged by the company’s early success. “Eventually, we’ll be doing socks, towels, sheets. Basically anything that’s gonna touch your skin, we feel it should be this soft, amazing, organic material.”