Login / RegisterTelus eliminates activation fees for mobile devices
Telus has scrapped the $35 activation fee it was charging new wireless customers.
The Canadian telecom giant has also eliminated the $25 equipment-exchange fee renewing customers paid to buy a new mobile device.
But, starting on November 1, Telus will begin charging $10 for SIM cards, leaving customers with a "net upfront saving", according to a news release issued today (October 15).
Telus says it is the first of the "established brands" to get rid of activation fees.
“The wireless industry and competitive landscape have changed over the years and with that, our customers’ needs have evolved,” Brent Johnston, vice-president for mobility solutions at Telus, said in the release. “Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that’s why we’re giving them exactly what they’ve asked for.”
It's unclear whether the company's Big Three competitors—Rogers and Bell Canada—will follow suit.
Telus boasts 7.4 million wireless subscribers.
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This Bait & Switch drop one Fee introduce another is the same old tactics that these protected Telecoms have been using for years.
I switched a long time ago, bye bye Telus...
The new carriers also tend to have less selection in terms of smartphone brands & models.
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Couldn't be happier with my new provider, who is actuallyowned by telus. However, the bills are simple and more than competitive, no long distance no bullshit.
At least (in the internet/cable world) Shaw employs locals & keeps the money here.
We need to stop protecting Canadian markets so that a few people get rich. Open them up so that the majority get a better deal.