Killer web content can help you achieve your website's desired results – whether that's more sales, more signups, or more visitors. But before you've put pen (or cursor, if you like) to page, you have to do your research. Learn to identify your target audience and how to speak to them directly, with website copy that matches your brand. Discover how to create excellent website content from the idea stage right through to online success. This interactive and fun workshop will help you straddle the fine line between the art and science of content that truly makes a difference, and gets a reaction.