Highlights include the launch party, the CFL player awards, the TELUS street festival, the Playnow.com main stage, team parties, the Calgary Grey Cup Committee pancake breakfast, Blakes CFL alumni legends luncheon, the B.C. Lions den, the Canadian Football Hall of Fame night, the Edgewater Casino night, the athletes in action breakfast, the Save-on-Foods Grey Cup Festival parade, the cheerleader extravaganza, the rock and roar gala, the Grey Cup fan march, the tailgate party, the championship game, and concerts by Hey Ocean!, Family of the Year, the Gay Nineties, Tim Hicks, Tebey, One More Girl, Trooper, 54-40, and Sass Jordan.