Corporate Social Responsibility, or CSR, is no longer something that "would be nice" to have in business -- it's mandatory to a company brand, its corporate culture and employees, and how it represents itself. While traditionally the role of the HR Representative, in an era where nothing is secret anymore, CSR policies that are not being practiced properly or at all are scrutinized by both employees and customers, resulting in bad PR. Sandra Nomoto of Conscious PR shares how companies must not only learn what CSR is, but also what their values are and how they are going to implement them & eventually create impact in the communities they serve.