The National Film Board is ramping up its emphasis on digital technology.

In a news release today, the organization anounced that the head of its digital studio in Vancouver, Loc Dao, has been named chief digital officer.

In this role, he'll oversee the NFB's efforts to "foster and incubate new creators, and ensure the integration and harmonization of the NFB's digital platforms".

Loc has also been given the title of executive director, programming and production, interactive studios. This means that he holds "editorial responsibility" over the NFB's Vancouver and Montreal studios.

“The NFB has a unique opportunity to define what it is to be a digital-first public media organization," Loc said in the news release. "Our new generation of creators and audiences are digital natives who grew up with social media and user-generated content. We must embrace this generation in public producing and explore the possibilities of digital creation, interaction and immersion.”

The NFB has also appointed Rob McLaughlin as the new executive producer of its digital studio in Vancouver.

During the last federal campaign, Prime Minister Justin Trudeau promised that a Liberal government would invest $25 million more per year in the National Film Board.

This came after the Stephen Harper government had cut its funding by 10 percent in the 2012-13 budget.

The NFB was created in 1939 to produce and distribute artistically and technologically innovative audiovisual works. It facilitates the production of about 75 films each year.

On International Women's Day, it announced that 50 percent of its production budget would be allocated to films made by women.

B.C. female filmmakers Julia Kwan, Bonnie Sherr Klein, and Mina Shum are among those who've made movies in the past with the help of the NFB.