Justin Bieber's got a hellish secret

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Forget being bigger than Jesus, Justin Bieber is now officially bigger than Twitter. Admittedly, that’s a bit of an exaggeration, not to mention almost as sacrilegious in these Tweet-fixated times as John Lennon declaring himself bigger than the world’s most famous hippie.

But if it’s an exaggeration, it’s not by much. If you’re one of those people who can’t trundle off to the crapper without taking your iPhone with you for a second-by-second update of the proceedings, you might have noticed something late last week. Suddenly, Stratford, Ontario’s number one celebrity—sorry, James Westman—was nowhere to be found on Twitter’s list of trending topics.

A betting person would suggest that a wise man suddenly realized that, as in olden days, a plague was about to be unleashed. And, as sure as Marilyn Manson made a deal with the devil to get back into Evan Rachel Wood’s pants, there’s a good reason to concur.

But first to the Bieber Twitter hubbub. Apparently the site did a news algorithm update, leading to this announcement: “The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the ”˜most breaking’ news stories from across the world.”

To that we call bullshit. What obviously happened was that someone at Twitter headquarters came to the conclusion that Satan is again amidst us. Except that this time, he’s a fresh-scrubbed 16-year-old from the most evil place on earth, namely Toronto. Well, not exactly Toronto, but close enough for West Coasters, whose Canada ends at the Rocky Mountains.

Why is Bieber evil incarnate, you might ask? That’s easily explained. For those too young to remember a time that predates that fucking blowhard Al Gore inventing the Internet, the world has seen the thing currently known as Justin Bieber before. Except—just like the thing that crawled up inside Linda Blair in The Exorcist—he’s taken different shapes in the past.

In the ’80s, he was known as New Kids on the Block, which begat the squeaky-clean, sanitized-for-mass-consumption likes of Tiffany and Debbie Gibson. It took a tortured heroin addict from Seattle to finally drive a stake through the beast in the early ’90s, but he didn’t lie dormant for long.

By 1996, he had risen again, this time known as the Backstreet Boys, which begat the squeaky-clean, sanitized-for-mass-consumption likes of Britney Spears, *NSYNC, and Christina Aguilera (the latter at least having the good taste to eventually morph into a filthy whore). It would take a pasty brother-and-sister duo from Detroit to finally drive a stake through the beast in the early ’00s, but he didn’t lie dormant for long.

He’s risen again, and this time his name is Justin Bieber. And, as sure as Britney Spears couldn’t sing her way out of a shower stall at the Cecil, he’s going to spark a pop-music palace coup. He’s already powerful enough that he’ll get on a plane to Australia then get off announcing that he’s become new best friends with Slash during the flight.

But what’s really scary is the darkness he’s about to unleash. At a time when nothing is selling, our little Beelzebub has managed to go platinum. Label heads and radio programmers may be fucking morons, but they ain’t stupid. Now that they’ve seen there’s money to be made once again by going the hyper-processed, boy-/girl-band route, watch for the hell to start anew.

And if you aren’t sure what hell is, ask your grandparents what it was like being unable to escape “Everybody (Backstreet’s Back)” in ’98. At least Twitter has taken steps—however feeble—to stop the plague. Of course, Satan’s minions simply mounted a fresh and successful assault on Twitter by changing their Tweets from Bieber to Twieber, thus reassuming control of the trending topics list, but no one can say the effort wasn’t there.

Still, Father Merrin, where are you? God knows your services are required again.

Comments (26) Add New Comment
anon
Title's sensationalist, content's decent, but you fail to make a distinction between him personally and the image manufactured for him (and thus personally attacks him, which is not cool).
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CaitlinLove
Justin biebers sooooo hot! lol.... he is though!
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MistyMountainHop
anon, since Justin Bieber hasn't appeared to make any attempt to distance himself from the corporate image that has been created for him, Mike Usinger has every right to criticize him for it.
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Concerned citizen!!!!
Just another critic/or failed writer that wants to be another Simon Cowell. If you can't do than you critic! Listen to his youtube list before he became famous. Beiber has more talent on the fluff of his foreskin then you will ever have!!!!
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anon
@ MistyMountainHop

Most likely reason he hasn't distanced himself - he's a 16 year old kid who doesn't know any better. We don't blame kids for that kind of innocence, right?
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mikaela
wow thsi is such a big fail, whoever wrote this has no life, let the kid be ok? he is talented and really cute, get in your own business ok? idiot
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waste of time
i thought you were going to tell us he came out of the closet and likes fishsticks.
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whitney
WOW!!! okk
im shocked right now in my eyes
hi i go 2 dunheved high in nsw
in sydney
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ImmabeBlackEyedPeas
Listen, he is a Kid(famous,sexy) that is having so many rumours spread about him, so much that it is just crap!!
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Rucka Ali
This is so sad, first the article about a link between rape and hockey, now this. The Georgia Straight can't be considered a newspaper now, its more like the National Enquirer.

http://waitingforbieber.com/
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A Non
I was going to ask where the Straight found this idiot and why do they publish his crap but it seems like it's already been written.
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northwesternscenekid
Oh. Look. another talentless hack.
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Why So Serious?
I don't think this piece is supposed to be a piece of hard, investigative journalism, folks.

Lighten up. Laugh a little. These times are dark times--some midget lesbian-wannabe gangster midget is the most popular artist.
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Flo
Debbie Gibson was 80s before New Kids came out in the 90s.
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joker
So Mike, Are you saying that you don't like his music? Or your life???
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LOL
This article's hilarious. Mike is spot-on too, ask anyone who's worked in music for 20-30 years
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Tasha
I LOVE Justin Beiber he is awesome, haters out there u suck
UR dicks!!!
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Make it stop
Oh Biebsy, am I the only person that finds it odd Usher would by a teen a Land Rover? I personally think that this video sums up Justin Bieber much better. Take it away YouTube celebrity from Vancouver, Peter Chao!

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Davegeek
Well he's off on his pre-fab pop timeline (Tiffany and Debbie Gibson both preceded NKotB in terms of success, they didn't make it big until 1988) and this is the same Mike Usinger who's written an entire column praising Lady Gaga...

I guess we can assume he doesn't want to bang Justin.

Honestly I was hoping it would be more about how Bieber was overwhelming Twitter with his awesomeness. By which I mean his multitude of crazed fanatics. The drawing comparisons of him to other manufactured artists is a little obvious. And to really give it context Donny Osmond and MJ should have been mentioned as well. The problem with Usinger's article is that he fails at a damning indictment of the Bieb. Yet at the same time if this was meant to illustrate that the Bieb is merely the latest in a long line of pre-fab pop stars and thus nothing to get worked up over he fails at this too. It doesn't seem to have a point beyond rambling at how Bieber is evil and so were other pop stars without going far enough with this theme.

I guess maybe because I generally cut pop artistes more slack than I do those who pose as "alternative" I don't find the calling of Bieber evil automatically funny. There needed to be more to make it funny. I mean the whole "he must be evil because he sells records" angle didn't work for me at all. It could have been phrased much better. And really it's not like "there’s money to be made once again" from pre-fab image-crafted pop. There always was and there always will be. This "evil" has not risen again, it never went away. Monkees, Bay City Rollers, Jacksons, Osmonds, Madonna, The Jets, Whitney, Mariah, NKotB, TIffany, Debbie GIbson, Hanson, Backstreet Boys, N'SYnc, Brittney, Christina, Avril, Pussycat Dolls, Gaga, every American Idol produced star. The list goes on and on.
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memom
If Justin Bieber is worth anything...he'll be at We 2.0 Vancouver.
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