Snak The Ripper's White Dynamite doesn't offer anything new to rap music

White Dynamite (Independent)

Snak the Ripper is a rapper. He’s a member of 100 MAD rap crew, featuring Fredro Starr and Sticky Fingaz of NYC group Onyx. So he’s, like, six degrees of separation from credible. His online biography brags about his having over 5,000 Twitter followers, calling him a “master of social media”. Pardon me?

Maybe social media, self-branding, and Facebook “fans” don’t have much to do with how good you are at your craft, and maybe, sometimes, they do. Snak the Ripper’s third record, White Dynamite, isn’t worth even his 5,000-plus Twitter followers.

White Dynamite doesn’t make me wish I were dead or want to cut off my ear like Van Gogh or anything, but it’s pretty “whatever”. Songs like “Dirty Young Men”, “Yup”, and “Famous and Broke” sound like something Rich Hil might attempt. It’s all the same shit. The lone standout track is “When She’s High”, which only rises above the rest because it’s a campy, sexist Otis Redding rip-off about a chick cutting up lines of cocaine and getting horny. “You’re talking at my face while I’m staring at your breasts.” How old are you again?

Snak the Ripper may be a master of social media, but that’s about all he’s mastering, and even that’s a huge stretch at best.