Main Street condos on the radar of Mount Pleasant residents

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Mount Pleasant’s history as Vancouver’s first suburb is fondly remembered in an application for a condo development more than 150 years after Europeans arrived there.

Arno Matis Architecture has asked city hall to rezone a long-time car lot at 2290 Main Street, at the corner of East 7th Avenue, for a mixed-used building with 89 residential units.

Included in its submission is an account of some of the highlights of Mount Pleasant’s past after European settlement, starting in the late 1850s, when pioneers from B.C.’s gold-rush era came to the area. Years later, a resident named the spot in honour of her birthplace in Ireland, and Mount Pleasant was born.

In the 1890s, the intersection of Kingsway, Main Street, and 7th Avenue “became the centre hub of Vancouver’s first suburb”, the chronicle goes. It was the ease of access to the city centre and industries at Brewery Creek and False Creek that attracted many working families to settle in the neighbourhood.

The streetcar had a stop at Main Street and Broadway to the south, and by 1908, that spot was “one of the busiest intersections of the city”.

Based on the recorded history of the property where Arno Matis plans a mixed-use building, a brewery was located there. From 1931 on, it was occupied by Johnston Motors Used Cars, Kingsway Plymouth Chrysler, and City Gate Motors.

During the First World War, Mount Pleasant lost its waterfront to the north when the tidal flats of False Creek were filled to create two railway terminals.

The neighbourhood has a rich multicultural heritage. By the mid-1900s, Japanese Canadians made up almost 10 percent of the area’s population. However, they vanished with the internment of Japanese people during the Second World War.

According to the 2006 census, 62 percent of residents in Mount Pleasant speak English as a first language; 10 percent speak Chinese; and five percent claim Tagalog as their native tongue. The history set out by Arno Matis Architecture also weaves in the story of the developer of 2290 Main Street: Amir Virani.

The Ugandan-born Virani opened J B Café at the corner of Main Street and 29th Avenue in 1979. “As a tribute to the area that supported his entrepreneurial spirit, his attention has returned to the area to make a significant contribution to the community where he made his first Vancouver home,” the chronicle avers.

A UBC account, which is not part of the application package, relates that Virani and his brothers purchased a bankrupt coffee-roasting business on Main Street in 1976. “He used the new business as a platform to start importing, wholesaling and distributing dried fruits, nuts and seeds,” the report goes.

“Over time, he added a manufacturing arm to the business. When Amir finally sold his company in 2007, Golden Boy Foods was the largest manufacturer of peanut butter in Canada and the Western United States with sales of over $250 million annually.”

In 2011, the sale of the 17,424-square-foot property was handled by Colliers International. The brochure predicts that Mount Pleasant will become even more popular as a residential area when the planned rapid transit on Broadway going to UBC comes about. It also notes that in Mount Pleasant’s community plan, developments along Main Street are allowed up to six storeys.

The development application calls for a nine-storey building. According to documents filed with city hall, the project includes a variety of housing types, such as artist live-work studios that can be owned or leased through a nonprofit. The mix also includes ground-oriented homes, strata residences, and “attainable units”. An open house is scheduled for Tuesday (March 19) starting at 4:30 p.m. at the Native Education College (285 East 5th Avenue).

The project is on the radar of the Residents Association Mount Pleasant. On its website, the neighbourhood group states that the building should not be taller than six storeys: “When additional height and density goes up on one property, it forces the price of land up on properties around it and the taxes increase. Land goes up, taxes go up, and rents go up.”

Comments (14) Add New Comment
ROBERT McNUTT
NO NO NO ! , i sat thru the rezoning circus at city hall re:rize ( kingsway & broadway ) very clearly was it spelled out , only 3 sites in mt pleasant were ever to be considdered for rezoning , rize , kingsgate & iga , thats it , thats all , more over that spot is not residential .
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Ripley
Good - steps from transit is a better place for new housing than the far-off suburbs. I live in Mount Pleasant and RAMP does not speak for me.
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Andrew
This site is zoned as Industrial Land, an important detail that's omitted. The proposal is also completely out of character with the rest of Mount Pleasant. The plan is explicit that the maximum height is 6-storeys along Main between 2nd to 7th. Why have years of community consultation when the resultant Community Plan (passed in Nov 2010) is subsequently forgotten by the City's planning staff?
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Dionysus
I live in the area and fully support a maximum height of 6 stories. Then again mayor Moonbeam and his cronies are in bed with developers because they give him so much freaking money.
I dread this historic area become another Yaletown.
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Peter
NIMBYism pure and simple.
The building next door and the community centre right across the street are both nine stories. Absurd.
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Lucas
This is the perfect site for density: underutilized, arterial frontage and close to transit.
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RL
Peter, Please read the Council reports on the reason why the Community Centre got the extra height. They provided daycare places, a library and a community centre. The building "next door" is in a different city zone-not industrial zoning! I really hate it when people just blab off with out looking into facts. The Mount Pleasant Community Plan which citizens spent years on, says build up to 6 storeys (18 M) unless the City will do an area rezoning of Main Street from 2nd to 7th.
The City just had a public hearing early in Feb 2013 to say to maintain industrial lands in the City to create jobs. So why are they even considering more residential condos here where Translike says they don't have the money to spend on transit?
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LER
Actually if you read the Plan properly there are only 2 sites that can acquire the extra height but somehow RIZE got away with it. MONEY TALKS. I have lived here for over 25 years and the city is allowing spot re-zoning which is against there own bylaws etc. As far as being a Nimby that is far from reality. Main St. 2nd to 7th is industrial and can only build to 60 ft. high. READ THE PLAN PEOPLE and contact mayorandcouncil@vancouver.ca with your concerns before it is too late and we lose all of our heritage.
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Ned Jacobs
Community Plans are created to ensure satisfactory urban design performance, public benefits, and a reasonable degree of certainty for stakeholders, including residents and business proprietors (many of whom are tenants and extremely vulnerable to displacement from unbridled land speculation and condo development). Rezoning proposals that are not consistent with the plan, such as this one, are a threat to all of these important values and considerations. The Mount Pleasant Community Plan was approved in 2010 with full knowledge of transit plans and neighbourhood, city and regional objectives. It provides ample opportunity for future growth and should be respected, not ignored. That's not NIMBYism, it's responsible governance.
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Michelle of Mt Pleasant
Ripley, once again your uninformed and sprouting your comments with no basis....Peter and Lucas, please do yourselves and the community that has worked so hard to develop a community plan and READ IT!
An educated citizen is the best citizen.....no group is against development as Ripley tries to weave his web of lies, we are merely asking for what is the written law based on the Mt Pleasant Community Plan.
This plan CLEARLY illustrates what can and cannot be developed on Main 2nd to 7th. Again, Mayor Moonbeam and his VISION is ignoring the desperate need for affordable housing and allowing more market housing to be developed which has clearly been shown to drive up the cost of housing....it's time for a correction in our real estate market and to get a grip on reality.
We have a responsibility for taking care of community now so that the future generation is not left cleaning up the mess made by Vision's distorted outlook with respect to planning and development.
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Lee C
@Peter
NIMBYism pure and simple.
The building next door and the community centre right across the street are both nine stories. Absurd.

Absurd indeed, and in my view ugly and short-sighted.

Some of us have a vision of this place that does not include uninterrupted 100' concrete and glass walls along both sides of Main street. If you want that look and feel go down to Howe Street. There needs to be space for a different form of architecture, something that resonates the essence and history of the place, Vancouver's first suburb. We're losing what makes Vancouver and particularly Mount Pleasant such a special place by this cookie-cutter approach to urban development.
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Lewis N. Villegas
The MPIC (Mount Pleasant [Plan] Implementation Committee) saw preliminary schemes from Arno Matis (7th & Main) and Walter Frankl (2nd-3rd & Main) last Thursday. Both architects are doing outstanding work in spite of enacted policy at City Hall—the 2010 [very lame] Mount Pleasant Community Plan.

Measure this. Main Street is 99-feet wide & was rezoned 'Industrial' in 1929... before the automobile was in force. Much before we set on the path to replace automobile trips with fast and efficient transit. Keep that word in mind—'transit’. It has been a key role for Main Street since 1860s.

How tall should we build in Vancouver fronting a 99-foot street if we want sun on the sidewalks? As high as the street is wide? Half the width of the street? One quarter?

We don't know! City planners on 27 february cited a renown San Francisco planner as their guide. Last I was there foggy San Francisco was much sunnier than our city—and much closer to the equator!

We have suggested at MPIC that a street aspect ratio of 1 to 3 is best in our city given its latitude on the globe. We also suggested that new buildings be required to set back 10-feet so that the overall width of Main street becomes 120-feet.

The two considerations combined yield fronting buildings of 40 feet— four storeys—and set Main Street up to become the 'Great Street' it was always meant to be.

Neither architect presented such a scheme. But these are ‘the early days'. We still don't know what the City will build in Mount Pleasant (save permitting towering hulks like the Rize). Not having a 'good' community plan to draw from is showing itself a clear disadvantage as investors turn up at our community.

I’m hoping for consensus. That residents and investors alike will see the light—pardon the pun—and realize that a shadowed Main Street serves nobody well.

Finally, a couple of words on the architecture. Two of our finest architects presented very good work. Matis and his client are clearly set on building a signature building. Good for them! Frankl and his client are massing their project around a rear courtyard that will vie for bragging rights with Arthur Erickson's Water Fall building outside Granville Island.

Both schemes must come down to reality. The City has yet to demonstrate capacity in urban design. The fate of one of our finest early neighbourhoods hangs in the balance.
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Geraldine Doyle
Mount Pleasant is being turned into another Yaletown with the blessing of the Mayor anc City Council, they will not be happy until Mount Pleasant is completely destroyed. Where are we supposed to go when we can't afford to live here anymore? Developers have lots of money which make City Hall very happy so they get whatever they want. They won't be happy until Mount Pleasant is a concrete jungle. Very sad that our neighbourhood is being destroyed all because of money. It is all about Profit over People.
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Longtime Mount Pleasant resident
As far as I can tell, the Mount Pleasant Community Plan-- worked on by members of the community who put in hundreds of hours of time in good faith and under the impression that as a result we might actually have a voice in future planning decisions and that our articulated wishes might be actually heard-- isn't worth the proverbial paper it's printed on our the pixels it's displayed in. After the Rize debacle, which included all sorts of "community consultation", I'll never bother with another community meeting again. I was invited to discuss this application, but what's the point? City Hall does what it wants, and at this point it's just a foregone conclusion, as far as I can see, that any developer can bulldoze, build, and develop with impunity. All the energy that went into community "consultation" and writing the Community Plan seems to me just a way to keep us distracted while the real power games went on in the background and the money changed hands.
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