Even though it's more than four months till the next Vancouver election, the Non-Partisan Association and Vision Vancouver appear to have their marketing messages in order.
The NPA's central theme under mayoral candidate Kirk LaPointe is that it will listen to Vancouverites.
It's even promoting the hashtag #NPAlistens.
The NPA has also reinforced this through its slogan: "Your Vancouver. You Deserve a Voice."
The implication, of course, is that the governing Vision Vancouver doesn't listen to the citizenry, who have no voice in governance.
The NPA's secondary message is that it will offer more financial transparency than Vision ever has.
In other words, if you vote Kirk LaPointe for mayor, you'll get open, honest, respectful government.
Vision, on the other hand, likes to say it's moving "forward" and that the NPA will only take the city backward.
It's a blatant copy of President Barack Obama's campaign slogan in 2012, but the marketing whizzes in charge of Vision are hoping you won't notice that.
In the most recent Vision news release, I counted four mentions of "forward" (not counting the fifth "forward" in the headline).
There were also three mentions of "backwards".
Naturally, all the "backwards" were in connection with the NPA and all the "forward" messages related to Vision.
Expect both parties to spend at least $2 million each between now and election day to drive home these respective themes.
Welcome to 21st-century politics, Vancouver-style.