B.C. government unveils $5 million HST information campaign
The B.C. government says it will spend up to $5 million on a television, print, and online campaign meant to help voters get informed before the upcoming HST referendum.
Finance Minister Kevin Falcon today (May 12) unveiled the campaign, which will run until early July.
Information on the campaign website—www.HSTinBC.ca—shows British Columbians have significant misunderstandings about the 12-percent tax, the government says.
These include incorrect beliefs about the costs under the HST for basic groceries, electronics like iPods, and prescription drugs, according to a government news release.
“With the important decision British Columbians have to make this summer, this information campaign encourages them to get the information they need to make the most informed decision they can,” the news release says.
B.C. voters will be asked in the provincewide referendum if the HST, which came into effect in July 2010, should be extinguished and the provincial sales tax and federal GST reinstated.
The referendum stems from last summer’s successful anti-HST petition, which gathered signatures from at least 10 percent of voters in each of B.C.’s 85 electoral districts.
The mail-in HST referendum ballots will be due by July 22, according to Elections B.C.