Broadcaster Simi Sara moves from TV to radio with Talk 1410 show
Lively and enthusiastic may be the two words that best describe Simi Sara, a well-known local TV personality who’s now Vancouver’s newest radio talk-show host.
It’s been nearly a year since Sara said goodbye to Citytv. Although the former CityCooks and Breakfast Television cohost kept busy working part-time, travelling, and spending time with her family, the self-professed news junkie was itching to get back into the swing of things. So, when the chance to host her own show on Talk 1410 presented itself, she didn’t hesitate to jump at the opportunity.
“It turns out that I’m enjoying it immensely,” she told the Straight after one week on the job.
True to form, Sara was driving her son to class as she spoke about some of the challenges she’s faced with her switch to another medium.
“I don’t have to worry about what I look like on the radio,” she said, laughing, when asked about the notoriously early hours of radio work.
While she wasn’t fazed by the prospect of waking up at 4 a.m. to host the morning show, finding a job with accommodating hours was extremely important to Sara.
“It was a big priority for me...to be able to be home with my kids,” she said. “I’ve learned a lot in the last year, and one thing that I’ve learned is that I really want to be home for my kids.”
The show—still in its early stages—has Sara flying solo, talking about issues related to a range of current events. According to the veteran broadcaster, doing the show by herself is “a little scary”.
“Doing four hours of a live show by yourself is a huge challenge, but I get to immerse myself into the world of news,” Sara said. Naturally, the job requires a fair deal of organization and preparation, long before Sara goes live on air.
Sara’s journalism path began in the classrooms of Langara College, where she studied mostly print reporting. But her curiosity about the world of television translated into an internship at Citytv—one she managed to parlay into a part-time job that eventually turned into a 16-year career.
Sara was the first member of a visible minority to win the B.C. Association of Broadcasters’ Broadcaster Performer of Tomorrow award in 1995 and the Broadcaster Performer of the Year in 2003.
She recently had a gig on CBC’s The Point with Aamer Haleem—an experience she described as lots of fun, as well as a helpful introduction to radio broadcasting.
Now, The Simi Sara Show runs from 6 to 10 a.m. on weekdays.
Sara is humble when asked about her successful career.
“It’s really because people have been so good to me through the years that I’m able to still be around,” she said.