Hastings-Sunrise Preservation Committee seeks residential opinions on "East Village" branding
You may have an opinion about the naming of a stretch of Hastings Street in Vancouver as East Village.
Whatever it is, you want to head down to Kamloops and Hastings streets on Sunday (May 13).
Aviva Savelson and Allison Jones are setting up a table on the northwest corner there starting about 11 a.m. to get people’s views on the move by the Hastings North Business Improvement Association to brand the retail and industrial area that runs along Hastings Street from Commercial Drive to Renfrew Street as East Village.
Savelson and Jones are members of a group that calls itself the Hastings-Sunrise Preservation Committee. So far, the committee has gathered about 350 personal and online responses.
“The trend is that most people, a majority of people, prefer Hastings-Sunrise as a name,” Savelson told the Straight in a phone interview today (May 11).
The business district is in the neighbourhoods of Hastings-Sunrise and Grandview-Woodland. North Hastings BIA executive director Patricia Barnes maintained that the name doesn’t extend to residential areas.
“We’ve done our branding strategy for the commercial district, and it’s the commercial district that’s going to be marketed as the East Village,” Barnes told the Straight by phone on May 9,“and nobody’s changed the Hastings North BIA name, nobody’s changed the Hastings-Sunrise neighbourhood name, and nobody’s changed the Grandview-Woodland neighbourhood name.”
If you can’t see Savelson and Jones this Sunday, you can always fill out an online survey at the group’s website.