Why B.C. Liberals are keeping Christy Clark under wraps to turn around a battered brand

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The B.C. Liberals have a big problem.

Poll

Will the B.C. Liberals suffer a similar fate as the Social Credit in 1991 and the B.C. NDP in 2001?

Yes 74%
321 votes
No 15%
63 votes
Too early to tell 11%
49 votes

A significant portion of the public perceives that Premier Christy Clark is a bit of a dolt.

A recent online Straight poll showed that about 90 percent don't feel sorry for her, even though several B.C. Liberal MLAs won't run again and she inherited a mess from her predecessor, Gordon Campbell.

After I wrote a tongue-in-cheek article about Clark wearing spectacles, a poll asked readers if they question the motives when a politician suddenly starts wearing glasses in public. More than half said "yes", and another 21 percent responded with it depends on who the politician is.

Another online Straight poll asked if Clark's only caucus supporter in the B.C. Liberal leadership race, Harry Bloy, "was acting alone when he verbally mugged Adrian Dix". Four in five said no, indicating a deep level of mistrust for the Clark-led government.

The B.C. Liberals were clobbered in the Port Moody–Coquitlam and Chilliwack-Hope by-elections. And there has been a revolving door of spin doctors in the premier's office advising Clark on how to turn around the polls, which point to a large NDP majority in 2013.

The B.C. Liberals used to trot out Clark at every opportunity—even to watch her kid's hockey game with Prime Minister Stephen Harper.

The current strategy appears to be to keep Clark out of the spotlight and highlight some her more well-regarded lieutenants.

Earlier this week, Education Minister George Abbott was in Vancouver to announce agreements with the Vancouver board of education for a new International Village elementary school, plus the replacement of General Gordon elementary school in Kitsilano.

Even though the announcement at General Gordon elementary is in the heart of Clark's constituency of Vancouver–Point Grey, the premier was nowhere to be seen.

The other school will be built in the hotly contested constituency of Vancouver–False Creek, which is held by B.C. Liberal cabinet minister Mary McNeil.

At the risk of sounding cynical, perhaps the ruling party can pry a decent-sized political donation out of Hong Kong billionaire Lee Shau Kee's Henderson Development—owner of the sometimes troubled International Village mall—by naming the new school "International Village" and enhancing the brand of the neighbourhood.

Given its proximity to Chinatown, Milton Wong elementary would have been a more appropriate name, considering his contributions to the city, province, and nation.

Also this week, Aboriginal Relations and Reconciliation Minister Mary Polak—and not Premier Clark—commented on behalf of the government when members of the Tla'amin First Nation voted in favour of a historic final agreement, clearing the way for ratification of new treaty.

That was followed up with a dozen grants worth more than a half-million dollars from B.C.'s First Nations Clean Energy Business Fund for Native bands across the province. Once again, Polak's name, and not Clark's, was attached to the news release.

That's three good-news announcements—new schools, a major breakthrough in aboriginal relations, and grants to First Nations—in which the spin doctors kept the premier away.

To cap off the week, the B.C. Liberals put another one of their more respected caucus members in the spotlight, Dr. Moira Stilwell, in announcing that she will be acclaimed to run in Vancouver-Langara.

This came after two veteran B.C. Liberal MLAs, Murray Coell and Dave Hayer, both publicly declared that they won't seek reelection.

The new strategy appears to be to keep Clark in a bubble and out of the news. What's next? A cabinet post for Ralph Sultan after the former Harvard economics prof toiled on the backbenches for 11 years? A promotion for Stilwell, who was kept out of cabinet after she criticized Clark during the leadership race?

In this crazy political environment, anything's possible if there's a whiff of a chance that it could boost the B.C. Liberals' fortunes.

I have a hunch that they have already privately conceded that they won't win the next election. The goal appears to retain as many seats as possible. The B.C. Liberals also must retain the confidence of the business community to keep the contributions flowing.

The last thing that Clark and her friends want to hear is any talk of them being slaughtered on the scale of what happened to the Social Credit in 1991, the federal Conservatives in 1993, and the B.C. NDP in 2001.


Follow Charlie Smith on Twitter at twitter.com/csmithstraight.

Comments (13) Add New Comment
AJ
Now proven corruption on Liquor Distribution this week. My god, they should not be allowed to serve out the term. Such dishonesty and palm greasing - it's illegal. Do we forget that as taxpayers? Don't even get me started on immoral or unethical. I find it amazing not more have jumped off the ship simply for ethical reasons. Oh wait, I am talking about the Liberal party....never mind.
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DavidH
Let's keep it real, Mr. Smith. Online polls of Straight readers (who are largely left-wing, like me) will not produce meaningful results. Other polls haven't proven to be much more accurate in recent years.

This is not to say that Clark isn't doomed. I think she is, and should be. But the important thing for the opposition is to stay on the credible side of the political dividing line. Dix and his team have done a brilliant job of that, so far. Any party that wants to form government has to appeal to a broad cross-section of the population, and that means behaving in a calm, reasoned way ... with no "high fives".

Personally, I think the strategy of keeping Clark out of the limelight (if it IS a strategy) is a bad one, for two reasons: (a) A party that cannot ride the leader to victory is automatically doomed, period, and (b) It will inevitably reveal weaknesses within the cabinet team (e.g. Abbott seems like a decent person, but he's as exciting as a jellyfish).

The old cliche remains true: The best defense is a good offense. Unless the BC Liberals find a way to pivot and go on the attack (on policy, not personalities!) they have zero chance. And spending taxpayer money to create spending announcements won't do it.
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Ian G62
The Liberals have just added $200 in the pockets of every person on social assistance by allowing a $200 per month income that will not be deducted from their monthly cheque - had they done more of this earlier on they might not be in the situation. In 1998 the NDP cut Pharmacare coverage by 10% and that helped them get kicked out in 2001 - something they are still in denial of !
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jf
The province doesn't get to name schools. The local Board does that. It might be Milton Wong Elementary yet.
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damage control
Christie had her chance and she blew it and has helped brand the party out of control. Her "Families First" is what put her in the premier's seat but it has also been her undoing.
Clark is no victim and knows how to give as bad as she gets and will she really go away this time? Probably not, Clark is to much of a political creature to call it quits for to long and will find her way banking on it one way or another.
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John McKyntire
Smith's second line in this article is the great unspoken truth of Christy Chark. She is indeed a dolt. It is painfully obvious to anyone watching that the premier is way over her head. She doesn't know what they heck she stands for, doesn't have an agenda, and has only entered politics again because she wanted the tip job. There's no other reason. As a BC Liberal voter and supporter, I am incredibly embarrassed. We elected a new leader for no other reason that political opportunism. Only the dim witted Harry Blow supported Clark. No one else in the entire caucus. That should say something to voters. But what says more is Christy Clark's pathetic performance in the year she's been in the job. She's a phony, is superficial, is cynical, and she has no business hanging on to power. Call an election now and stop taking us for fools!
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SPY vs SPY
The word "Brand" is offensive, it's New-Age-Speak and it serves to deceive.

The BC Liberal Party is "Liberal" in name only. Gord "The Shit-head" was one of he most mean spirited premiers we ever had and he is a Hard Core Elitist.

Premier Clark's only hope of winning the next election was to disavow and reverse most of what Campbell did. Except she agreed with 99% of what he did.

The Super Sweet Icing is off the 500 pound Bull Shit Cake that the Liberals have sold BC and now nothing will cover up the stink. Not a new Name, not a New Leader and not 1 or 2 new policy announcements.

The large majority of BC voters are angry about what has happened over the last 10 - 12 years, and the current Liberals refuse to acknowledge this.

The proper phrase is "The Disconnect" between what the majority see and understand and what the Liberals are trying to sell.

I predict the Liberals may only win 10 seats or less in the next election.

There is a great sense of HOPE and OPTIMISM that the BC electorate feel now and it is growing. It will explode next spring when they have a chance to toss "The Shit Heads" out.

Party on Garth
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Can't wait
Okay, Liberals please do ONE good deed while you're in power and leave early.
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Just Wondering
Plain and simply, they're too late. The arrogance and corruption is unbelievable.
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Ron S.
When you have a "dolt" as a leader, and, as soon as she opens her mouth she jams both feet in it, I'd keep her away indefinitely. Like, say, for the rest of her life. No province deserves what she has to offer. NOTHING! Call the election crunchy and let us spit you out!
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miguel
Down with the not-Liberals. "Kill the pig!"
Miguel
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Will
The BC LIBs are fooling themselves if they think its all about Clark. Clark is simply the lightning rod. Its the party and its politics the people want gone.
Their only real hope is to give in and call and election now. The longer they hold onto power, the more devastating their defeat will be!
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Concerned Group 2
Clark skipped the photo ops because she doesn't want to be asked tough questions on the pipeline and the liquor distribution debacle.
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