CLASSIFIEDS

CONTACT INFORMATION
For advertising information about The Georgia Straight and straight.com, contact:

Vancouver Free Press Publishing Corp.
1701 West Broadway
Vancouver, BC
V6J 1Y3
Email: sales@straight.com

PRODUCTION GUIDELINES

• Free ad production is provided when ads are booked and material received within deadlines. Advertisers must provide clear and explicit instructions for the production of their ad.
• Ads produced by the Georgia Straight must be booked in one of the standard modular sizes.
• Artwork submitted for design of ad material must be high enough quality for scanning. (Half-tones to be scanned, colour photocopies, low-resolution computer printouts, and faxed artwork are not acceptable).
• Digital material is the preferred format for ad submission where ad production is not required by the Georgia Straight production department. Because the Georgia Straight is produced fully digitally, we are unable to accept film or plate-ready negatives. If press-ready art is submitted, it must be in a format able to be scanned into our digital workflow.

MECHANICAL SPECIFICATIONS

Please note: Column width varies for classified sizes, so please call 604-730-7060 to confirm your requirements.

Printed offset, tabloid format, 100 line screen
Trim size: 11 5/8" x 16 7/8"
Printed image size: 10 3/16" x 15 1/2"
Number of columns: 5
Column Depth: 217

Mod Sizes (width x height)
A 10 3/16" x 15 1/2"	AA 10 3/16" x 11 1/2"	B 6 1/16" x 15 1/2"	C 10 3/16" x 7 5/8"
D 6 1/16" x 11 1/2"	E1 4" x 15 1/2" E2 6 1/16" x 10 1/4"	F1 4" x 11 1/2" F2 6 1/16" x 7 5/8" F3 4" x 10 1/4"	G1 4" x 7 5/8" G2 6 1/16" x 5" G3 1 7/8" x 15 1/2"
H 6 1/16" x 3 3/4"	I1 4" x 5" I2 1 7/8" x 10 1/4"	J1 4" x 3 3/4" J2 1 7/8" x 7 5/8" J3 6 1/16" x 2 7/16"	K1 1 7/8" x 5" K2 4" x 2 7/16"
L 1 7/8" x 3 3/4"	M 1 7/8" x 2 7/16"	Banner 1 10 3/16" x 5" Banner 2 10 3/16" x 3 3/4"	Junior 8 1/8" x 11 1/2"

DEADLINES

Distribution day is Thursday.
Ad-booking deadline is 3 pm Monday prior to publication.

Ad copy and artwork must be submitted by 5 pm Monday. This includes all digital material (via e-mail or disk) requiring modification and/or output.

For advertisers requiring proofs, copy and artwork must be submitted by 3 pm Friday.

Corrections deadline is 4 pm Tuesday.

Rates are net.

PLACEMENT PREMIUM

Specific placement available for ads Mod G or larger. Please contact your advertising consultant for premium placement information.

COLOUR

All colour must be booked by 2 pm Friday prior to publication.

Pantone and four-colour process are available.

Please call for Black Plus One Additional Colour and Four-colour Process prices.

Plate-ready separations to be supplied.

MEDIA GUIDELINES

• Quark XPress 4.04
• Freehand 7.0
• Photoshop 5.02
• Illustrator 8.0
• Pagemaker 6.5
• Adobe Acrobat 4.0
• EPS, TIFF, JPEG, JPEG-EPS, AI, PDF files Please ensure that all Macintosh fonts are supplied with eps files.

This includes both screen and printer fonts.

All Macintosh eps files must also be accompanied by all supporting/embedded graphics (ie. send all originating graphic files with eps). The files will not print without either the graphics or the fonts. Please note that Quark XPress does not collect embedded graphics or fonts used in your files. You will need to collect them manually.

Clients who provide artwork using fonts not in our system have the option of allowing us to substitute fonts or providing copies of their fonts until their job is complete.

We support Corel Draw files only if they have been exported as AI or Placeable EPS formats.

All IBM fonts must be converted to paths. We DO NOT support Corel Draw or PDF colour files.

We are currently not accepting any PC files unless they are in the following file formats:

• TIFF, Photoshop, JPEG, or Corel Draw (exported as an AI format or a Placeable EPS format only).
• PC files will only be accepted on a 3.5 floppy disk or via email/Internet and must be uncompressed.
• All IBM fonts must be converted to paths.
• 3.5 floppy disks, optical disks (128 or 230mb), Syquest 5.5 (44, 88, 200mb only), ZIP discs. (We do not currently support JAZZ drives).

EMAIL INSTRUCTIONS

Art or copy may be emailed, provided that you email the file directly to production@straight.com. You will need to contact your sales representative to notify us that your file has been delivered electronically. All electronic data must conform to the above specifications. The deadline is at 5pm, the Monday prior to publication.

All digital ads must be supplied with laserprints of all separations plus a composite. This is to ensure that we have something to proof the digital files against once printed (it does not have to be at 100% size).

Ads must be Stuffed or Zipped. If the ad is larger than 2MB, it is best to send it via our FTP site (below). All email ads must be titled with the name of the ad and the Sales Rep's name.

FTP SITE INSTRUCTIONS

For FTP file transfers, use our FTP site at ftp.straight.com.

FTP stands for File Transfer Protocol, a bulletin board system that allows you to read and/or write files in a shared setting. You will need an application capable of communicating with a FTP site. (Anarchie is a $10 shareware product that does an excellent job, located at www.stairways.com.

If you haven't yet been assigned a username or password:

If you have not yet been given a username or password for the FTP site, you will need to log on as a guest.

Use our FTP site at ftp.straight.com. User name: guestclients Password: guest

If you would like to be set up as a registered user, with private access, please call our Production Department at 604-730-7090 where you will then be given an appropriate username and password to use for our FTP Site. Follow the instructions below to log into the site once you have this log-in information.

Once you have your username and password:

The best way to use the Georgia Straight FTP site is to use FTP software such as Anarchie or Fetch for the Mac, or WS-FTP for the PC. In logging on to our FTP site, you will need to enter our server IP number; your username; and your password.

Using your Web Browser (Netscape or MSIE): in the web address field, enter the following (or copy and paste) replacing the words "username" and "password" with the actual words you've been given as a username and password (leave the colon intact):

ftp://username:password@ftp.straight.com

For example, if you've been given the username "mike" and the password "purple", enter this: ftp://mike:purple@ftp.straight.com Before sending your ad material to our FTP site, we require that you do a full collect of all related files (this includes all embedded fonts and graphics). All files will need to be compressed and saved as a Self-Extracting Archive (.sea). You will also need to convert your files from Binary to ASCII to transfer to the Internet. On the Internet, BinHex is the most commonly used format for Mac files that have already been compressed. You can BinHex a file through Stuffit Deluxe, or most other compression programs. Post the file on our FTP site by copying it into the appropriate folder.

You are also required to fax a composite as well as separations (if relevant) so we have something to reference our output to. Our fax number is 604-730-7012.

And finally, telephone your sales rep to notify us that the file has arrived and is ready for output.