Ergonomy optimization

Straight Facts - Beverages/Coolers or Ciders

In the City of Vancouver, more Georgia Straight readers consume coolers or ciders "once a month or more often" than the readers of any daily newspaper.

  • 82,700 = Total population of Vancouver adults who consume coolers or ciders "once a month or more often"
  • 62,300 of these are Georgia Straight readers (75% market share)
  • 44,400 are past week Vancouver Sun readers (54% market share)
  • 49,900 are past week Province readers (60% market share)
  • 28,000 are past week Metro readers (34% market share)
  • 33,000 are past week 24 HOURS readers (40% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight consume coolers or ciders "once a month or more often" than the single issue readers of any daily, community weekly or magazine.

  • 82,700 = Total population of Vancouver adults who consume coolers or ciders "once a month or more often"
  • 34,000 of these are past week Thursday Georgia Straight readers (41% market share)
  • 23,600 are past week Thursday Vancouver Sun readers (29% market share)
  • 23,300 are past week Thursday Province readers (28% market share)
  • 10,500 are past week Thursday Metro readers (13% market share)
  • 24,500 are past week Thursday 24 HOURS readers (30% market share)
  • 10,200 are past week Friday Globe & Mail readers (12% market share)
  • 26,600 are past week Friday Courier readers (32% market share)
  • 21,800 are past week Thursday West Ender readers (26% market share)
  • 13,900 are past month Vancouver Magazine readers (17% market share)
  • 10,700 are past month Western Living Magazine readers (13% market share)
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