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Straight Facts - Demographics/Readership 35-44

In the City of Vancouver, the Georgia Straight has more single issue 35-44 readers than the single issue 35-44 readers of any daily newspaper, community weekly or magazine.

  • 155,800 = Total number of 35-44 Vancouverites
  • 62,300 of these are past week Georgia Straight readers (40% market share)
  • 43,600 are past week Thursday Vancouver Sun readers (28% market share)
  • 28,000 are past week Thursday Province readers (18% market share)
  • 17,100 are past week Thursday Metro readers (11% market share)
  • 26,500 are past week Thursday 24 HOURS readers (17% market share)
  • 14,000 are past week Friday Globe & Mail readers (9% market share)
  • 53,000 are past week Friday Courier readers (34% market share)
  • 28,000 are past week Thursday West Ender readers (18% market share)
  • 32,700 are past month Vancouver Magazine readers (21% market share)
  • 15,600 are past month Western Living readers (10% market share)

In the City of Vancouver, Georgia Straight has more 35-44 readers than any daily newspaper.

  • 155,800 = Total number of 35-44 Vancouverites
  • 112,200 of these are Georgia Straight readers (72% market share)
  • 82,600 are past week Vancouver Sun readers (53% market share)
  • 65,400 are past week Province readers (42% market share)
  • 35,800 are past week Metro readers (23% market share)
  • 49,900 are past week 24 HOURS readers (32% market share)
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