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Straight Facts - Demographics/Readership 40-49

In the City of Vancouver, the Georgia Straight has more single issue 40-49 readers than the single issue 40-49 readers of any daily newspaper, community weekly or magazine.

  • 119,400 = Total number of 40-49 Vancouverites
  • 47,800 of these are past week Georgia Straight readers (40% market share)
  • 32,300 are past week Thursday Vancouver Sun readers (27% market share)
  • 16,700 are past week Thursday Province readers (14% market share)
  • 11,900 are past week Thursday Metro readers (10% market share)
  • 22,700 are past week Thursday 24 HOURS readers (19% market share)
  • 7,200 are past week Friday Globe & Mail readers (6% market share)
  • 39,400 are past week Friday Courier readers (33% market share)
  • 22,700 are past week Thursday West Ender readers (19% market share)
  • 20,300 are past month Vancouver Magazine readers (17% market share)
  • 9,600 are past month Western Living readers (8% market share)

In the City of Vancouver, Georgia Straight has more 40-49 readers than any daily newspaper.

  • 119,400 = Total number of 40-49 Vancouverites
  • 74,100 of these are Georgia Straight readers (62% market share)
  • 63,300 are past week Vancouver Sun readers (53% market share)
  • 52,600 are past week Province readers (44% market share)
  • 32,300 are past week Metro readers (27% market share)
  • 35,800 are past week 24 HOURS readers (30% market share)
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