Ergonomy optimization

Straight Facts - Fitness/Skiing or Snowboarding

In the City of Vancouver, more readers of a single issue of the Georgia Straight participate in skiing or snowboarding (when in season) "twice a month or more often", than the single issue readers of any daily newspaper or community weekly.

  • 24,300 = Total number of Vancouver adults who participate in skiing or snowboarding (when in season) "twice a month or more often"
  • 15,300 of these are past week Georgia Straight readers (63% market share)
  • 14,400 are past week Thursday Vancouver Sun readers (59% market share)
  • 9,700 are past week Thursday Province readers (40% market share)
  • 6,400 are past week Thursday Metro readers (26% market share)
  • 9,300 are past week Thursday 24 HOURS readers (38% market share)
  • 3,900 are past week Friday Globe & Mail readers (16% market share)
  • 7,600 are past week Friday Courier readers (31% market share)
  • 7,000 are past week Thursday West Ender readers (29% market share)

In the City of Vancouver, more Georgia Straight readers participate in skiing or snowboarding (when in season) "twice a month or more often" than the readers of any daily newspaper.

  • 24,300 = Total number of Vancouver adults who participate in skiing or snowboarding (when in season) "twice a month or more often"
  • 23,700 of these are Georgia Straight readers (98% market share)
  • 16,300 are past week Vancouver Sun readers (67% market share)
  • 10,000 are past week Province readers (41% market share)
  • 8,500 are past week Metro readers (35% market share)
  • 9,200 are past week 24 HOURS readers (38% market share)

In the City of Vancouver, more Georgia Straight readers participate in skiing or snowboarding (in season) "once a month or more often" than the readers of any daily newspaper.

  • 48,600 = Total number of Vancouver adults who participate in skiing or snowboarding (in season) "once a month or more often"
  • 44,500 of these are Georgia Straight readers (92% market share)
  • 30,400 are past week Vancouver Sun readers (62% market share)
  • 21,900 are past week Province readers (45% market share)
  • 13,400 are past week Metro readers (28% market share)
  • 22,200 are past week 24 HOURS readers (46% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight participate in skiing or snowboarding (in season) "once a month or more often" than the single issue readers of any daily newspaper or community weekly.

  • 48,600 = Total number of Vancouver adults who participate in skiing or snowboarding (in season) "once a month or more often"
  • 25,500 of these are past week Georgia Straight readers (53% market share)
  • 23,600 are past week Thursday Vancouver Sun readers (49% market share)
  • 13,600 are past week Thursday Province readers (28% market share)
  • 7,600 are past week Thursday Metro readers (16% market share)
  • 16,300 are past week Thursday 24 HOURS readers (34% market share)
  • 10,200 are past week Friday Globe & Mail readers (21% market share)
  • 15,200 are past week Friday Courier readers (31% market share)
  • 9,300 are past week Thursday West Ender readers (19% market share)
« back to the Straight Facts