Straight Facts - Fitness/Yoga or Pilates

In the entire Metro Vancouver CMA area, more Georgia Straight readers participate in an alternative fitness activity such as yoga or pilates "twice a month or more often" than the readers of any daily newspaper.

219,500 = Total number of Greater Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "twice a month or more often"
148,600 are Georgia Straight readers (68% market share)
138,500 are past week Vancouver Sun readers (63% market share)
129,700 are past week Province readers (59% market share)
66,900 are past week Metro readers (30% market share)
104,000 are past week 24 HOURS readers (47% market share)
In the entire Metro Vancouver CMA area, more readers of a single issue of the Georgia Straight participate in an alternative fitness activity such as yoga or pilates "twice a month or more often" than the single issue readers of any daily newspaper, community weekly or magazine.

219,500 = Total number of Greater Vancouver adults who participate in an alternative fitness activity such as yoga or pilates "twice a month or more often" 86,800 are past week Georgia Straight readers (40% market share)
77,500 are past week Thursday Vancouver Sun readers (35% market share)
63,300 are past week Thursday Province readers (29% market share)
23,000 are past week Thursday Metro readers (10% market share)
57,200 are past week Thursday 24 HOURS readers (26% market share)
24,400 are past week Friday Globe & Mail readers (11% market share)
48,600 are past week Friday Courier readers (22% market share)
27,900 are past week Thursday West Ender readers (13% market share)
55,700 are past month Vancouver Magazine readers (25% market share)
47,800 are past month Western Living Magazine readers (22% market share)
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