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Straight Facts - Purchases/Cellular Phones

In the City of Vancouver, more Georgia Straight readers purchased a cellular phone in the past 12 months than the readers of any daily newspaper.

  • 165,400 = Total population of Vancouver adults who purchased a cellular phone in the past 12 months
  • 109,800 are Georgia Straight readers (66% market share)
  • 81,700 are past week Vancouver Sun readers (49% market share)
  • 81,800 are past week Province readers (49% market share)
  • 40,100 are past week Metro readers (24% market share)
  • 64,700 are past week 24 HOURS readers (39% market share)

In the City of Vancouver, more readers of a single issue of the Georgia Straight purchased a cellular phone within the past 12 months, than the readers of a single issue of any daily newspaper, community weekly, or magazine.

  • 165,400 = Total population of Vancouver adults 18+ who puchased a cellular phone within the past 12 months
  • 61,300 of these are past week Thursday Georgia Straight readers (37% market share)
  • 40,700 are past week Thursday Vancouver Sun readers (25% market share)
  • 38,900 are past week Thursday Province readers (24% market share)
  • 16,900 are past week Thursday Metro readers (10% market share)
  • 40,900 are past week Thursday 24 Hours readers (25% market share)
  • 10,700 are past week Friday Globe & Mail readers (6% market share)
  • 40,500 are past week Friday Courier readers (24% market share)
  • 27,200 are past week West Ender readers (16% market share)
  • 44,400 are past month Vancouver Magazine readers (27% market share)
  • 21,400 are past month Western Living Magazine readers (13% market share)
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