In the City of Vancouver, more readers of a single issue of the Georgia Straight spent over $2,000 on clothing, accessories or footwear for themselves in the past 12 months, than the single issue readers of any daily newspaper or community weekly.

29,200 = Total number of Vancouver adults who spent over $2,000 on clothing, accessories or footwear for themselves in the past 12 months
11,900 of these are past week Georgia Straight readers (41% market share)
9,200 are past week Thursday Vancouver Sun readers (32% market share)
3,900 are past week Thursday Province readers (13% market share)
1,200 are past week Thursday Metro readers (4% market share)
4,700 are past week Thursday 24 HOURS readers (16% market share)
3,900 are past week Friday Globe & Mail readers (13% market share)
6,300 are past week Friday Courier readers (22% market share)
2,300 are past week Thursday West Ender readers (8% market share)
In the City of Vancouver, more Georgia Straight readers spent over $2,000 on clothing, accessories or footwear for themselves in the past 12 months, than the readers of any daily newspaper.

29,200 = Total number of Vancouver adults who spent over $2,000 on clothing, accessories or footwear for themselves in the past 12 months
23,700 of these are Georgia Straight readers (81% market share)
14,000 are past week Vancouver Sun readers (48% market share)
12,000 are past week Province readers (41% market share)
3,600 are past week Metro readers (13% market share)
7,400 are past week 24 HOURS readers (25% market share)
In the City of Vancouver, more readers of a single issue of the Georgia Straight spent over $1,000 on clothing, accessories or footwear for themselves in the past 12 months, than the single issue readers of any daily newspaper or community weekly

80,600 = Total number of Vancouver adults who spent over $1,000 on clothing, accessories or footwear for themselves in the past 12 months
30,300 of these are past week Georgia Straight readers (38% market share)
25,600 are past week Thursday Vancouver Sun readers (32% market share)
11,400 are past week Thursday Province readers (14% market share)
4,900 are past week Thursday Metro readers (6% market share)
16,400 are past week Thursday 24 HOURS readers (20% market share)
8,400 are past week Friday Globe & Mail readers (10% market share)
20,000 are past week Friday Courier readers (25% market share)
8,300 are past week Thursday West Ender readers (10% market share)
In the City of Vancouver, more Georgia Straight readers spent over $1,000 on clothing, accessories or footwear for themselves in the past 12 months, than the readers of any daily newspaper.

80,600 = Total number of Vancouver adults who spent over $1,000 on clothing, accessories or footwear for themselves in the past 12 months
58,100 of these are Georgia Straight readers (72% market share)
41,100 are past week Vancouver Sun readers (51% market share)
34,000 are past week Province readers (42% market share)
16,200 are past week Metro readers (20% market share)
25,900 are past week 24 HOURS readers (32% market share)
In the City of Vancouver, readers of a single issue of the Georgia Straight spent more money in the past 12 months on clothing, accessories and footwear than the readers of a single issue of any daily newspaper, community weekly or magazine.

$413.5 million = Total amount spent by all Vancouverites in the past 12 months on clothing, accessories and footwear
$148.5 million of this was spent by past week Thursday Georgia Straight readers (36% market share) $115.8 million by Thursday Vancouver Sun readers (28% market share)
$ 69.9 million by Thursday Province readers (17% market share)
$ 36.7 million by Thursday Metro readers (9% market share)
$ 80.6 million by Thursday 24 Hours readers (19% market share)
$ 39.7 million by Friday Globe & Mail readers (10% market share)
$ 58.9 million by Friday Courier readers (14% market share)
$ 51.3 million by Thursday West Ender readers (12% market share)
$129.3 million by past month Vancouver Magazine readers (31% market share)
$ 74.0 million by past month Western Living Magazine readers (18% market share)
Georgia Straight readers in the City of Vancouver spent more money in the past 12 months on clothing, accessories and footwear than the readers of any daily newspaper.

$413.5 million = Total amount spent by all Vancouverites in the past 12 months on clothing, accessories and footwear
$275.0 million of this was spent by Georgia Straight readers (67% market share)
$201.5 million by past week Vancouver Sun readers (49% market share)
$173.6 million by past week Province readers (42% market share)
$ 78.9 million by past week Metro readers (19% market share)
$125.8 million by past week 24 HOURS readers (30% market share)
When buying clothing or footwear for themselves in the City of Vancouver, more readers of a single issue of the Georgia Straight are "most likely” to shop at a department store than the readers of a single issue of a free daily, community weekly or monthly magazine.

145,900 = Total population of Vancouver adults who are "most likely” to shop at a department store
44,300 of these are past week Thursday Georgia Straight readers (30% market share)

25,700 are past week Thursday Metro readers (18% market share)
35,000 are past week Thursday 24 Hours readers (24% market share)
14,100 are past week Friday Globe & Mail readers (10% market share)
40,500 are past week Friday Courier readers (28% market share)
23,300 are past week Thursday West Ender readers (16% market share)
18,500 are past month Vancouver Magazine readers (13% market share)
10,200 are past month Western Living Magazine readers (7% market share)
When buying clothing or footwear for themselves in the City of Vancouver, more Georgia Straight readers are "most likely” to shop at a department store than the readers of any daily newspaper.

145,900 = Total population of Vancouver adults who are "most likely” to shop at a department store
86,000 of these are Georgia Straight readers (59% market share)
77,000 are past week Vancouver Sun readers (53% market share)
67,800 are past week Province readers (46% market share)
46,200 are past week Metro readers (32% market share)
59,000 are past week 24 HOURS readers (41% market share)
When buying clothing or footwear for themselves in the City of Vancouver, more Georgia Straight readers are "most likely” to shop at a specialty store or boutique than the readers of a single issue of a daily newspaper, community weekly or monthly magazine.

136,200 = Total population of Vancouver adults who are "most likely” to shop at a specialty store or boutique
47,700 of these are past week Thursday Georgia Straight readers (35% market share)
39,400 are past week Thursday Vancouver Sun readers (29% market share)
28,200 are past week Thursday Province readers (21% market share)
17,500 are past week Thursday Metro readers (13% market share)
33,800 are past week Thursday 24 Hours readers (25% market share)
15,600 are past week Friday Globe & Mail readers (11% market share)
35,400 are past week Friday Courier readers (26% market share)
20,200 are past week Thursday West Ender readers (15% market share)
34,200 are past month Vancouver Magazine readers (25% market share)
19,800 are past month Western Living Magazine readers (15% market share)
When buying clothing or footwear for themselves in the City of Vancouver, more Georgia Straight readers are "most likely” to shop at a specialty store or boutique than the readers of any daily newspaper.

136,200 = Total population of Vancouver adults who are "most likely” to shop at a specialty store or boutique
83,100 of these are Georgia Straight readers (61% market share)
72,400 are past week Vancouver Sun readers (53% market share)
55,800 are past week Province readers (41% market share)
34,000 are past week Metro readers (25% market share)
49,900 are past week 24 HOURS readers (37% market share)
When buying clothing or footwear for themselves in the City of Vancouver, more Georgia Straight readers are "most likely” to shop at a second hand clothing or vintage store than the readers of a single issue of a daily newspaper, community weekly or monthly magazine.

43,800 = Total population of Vancouver adults who are "most likely” to shop at a second hand clothing or vintage store
23,800 of these are past week Thursday Georgia Straight readers (54% market share)
9,200 are past week Thursday Vancouver Sun readers (21% market share)
5,800 are past week Thursday Province readers (13% market share)
1,800 are past week Thursday Metro readers (4% market share)
10,500 are past week Thursday 24 Hours readers (24% market share)
5,400 are past week Friday Globe & Mail readers (12% market share)
15,200 are past week Friday Courier readers (35% market share)
7,800 are past week Thursday West Ender readers (18% market share)
8,300 are past month Vancouver Magazine readers (19% market share)
4,300 are past month Western Living Magazine readers (10% market share)
When buying clothing or footwear for themselves in the City of Vancouver, more Georgia Straight readers are "most likely” to shop at a second hand clothing or vintage store than the readers of any daily newspaper.

43,800 = Total population of Vancouver adults who are "most likely” to shop at a second hand clothing or vintage store
32,600 of these are Georgia Straight readers (75% market share)
14,000 are past week Vancouver Sun readers (32% market share)
17,900 are past week Province readers (41% market share)
6,100 are past week Metro readers (14% market share)
16,600 are past week 24 HOURS readers (38% market share)
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