Straight Facts - Fitness/Gym or Fitness Club
In the entire Metro Vancouver CMA area, more Georgia Straight readers work out at a gym or fitness club "once a week or more often" than the readers of any daily newspaper.
287,100 = population of Greater Vancouver adults who work out at a gym or fitness club "once a week or more often"
195,900 of these are Georgia Straight readers (68% market share)
186,900 are past week Vancouver Sun readers (65% market share)
178,300 are past week Province readers (62% market share)
63,800 are past week Metro readers (22% market share)
108,700 are past week 24 HOURS readers (38% market share)
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