Straight Facts - Real Estate

In the City of Vancouver

In the City of Vancouver, more readers of a single issue of the Georgia Straight are planning to buy a townhouse, condominium or detached house in the City of Vancouver in the next 12 months than the single issue readers of any daily newspaper or community weekly.

30,600 = Total number of Vancouver adults who are planning to buy a townhouse, condominium or detached house in the City of Vancouver in the next 12 months
14,900 of these are past week Georgia Straight readers (49% market share)
12,400 are past week Thursday Vancouver Sun readers (41% market share)
10,000 are past week Thursday Province readers (33% market share)
7,800 are past week Thursday Metro readers (25% market share)
11,800 are past week Thursday 24 HOURS readers (38% market share)
6,100 are past week Friday Globe & Mail readers (20% market share)
11,700 are past week Friday Courier readers (38% market share)
8,300 are past week Thursday West Ender readers (27% market share)
In the City of Vancouver, more Georgia Straight readers are planning to buy a townhouse, condominium or detached house in the City of Vancouver in the next 12 months than the readers of any daily newspaper.

30,600 = Total number of Vancouver adults who are planning to buy a townhouse, condominium or detached house in the City of Vancouver in the next 12 months
23,500 of these are Georgia Straight readers (77% market share)
21,200 are past week Vancouver Sun readers (69% market share)
20,900 are past week Province readers (68% market share)
13,700 are past week Metro readers (45% market share)
20,000 are past week 24 HOURS readers (65% market share)
In the City of Vancouver, more readers of a single issue of the Georgia Straight are planning to buy a townhouse, condominium or detached house in the next 12 months than the single issue readers of any daily newspaper or community weekly.

54,700 = Total number of Vancouver adults who are planning to buy a townhouse, condominium or detached house in the next 12 months
20,400 of these are past week Georgia Straight readers (37% market share)
19,700 are past week Thursday Vancouver Sun readers (36% market share)
15,600 are past week Thursday Province readers (28% market share)
9,300 are past week Thursday Metro readers (17% market share)
18,700 are past week Thursday 24 HOURS readers (34% market share)
7,300 are past week Friday Globe & Mail readers (13% market share)
17,700 are past week Friday Courier readers (32% market share)
10,100 are past week Thursday West Ender readers (18% market share)
In the City of Vancouver, more Georgia Straight readers are planning to buy a townhouse, condominium or detached house in the next 12 months than the readers of any daily newspaper.

54,700 = Total number of Vancouver adults who are planning to buy a townhouse, condominium or detached house in the next 12 months
34,500 of these are Georgia Straight readers (63% market share)
30,400 are past week Vancouver Sun readers (55% market share)
29,900 are past week Province readers (55% market share)
18,200 are past week Metro readers (25% market share)
27,700 are past week 24 HOURS readers (51% market share)
In the City of Vancouver, Georgia Straight readers control more spending power in the real estate market than the readers of any daily newspaper.

$23.7 billion = Total planned spending in the next 12 months by all Vancouver adults on the purchase of a townhouse, condominium or detached house
$16.7 billion of this is spent by Georgia Straight readers (70% market share)
$13.8 billion by past week Vancouver Sun readers (58% market share)
$13.5 billion by past week Province readers (57% market share)
$ 8.5 billion by past week Metro readers (36% market share)
$12.1 billion by past week 24 HOURS readers (51% market share)

Outside of Vancouver

In the City of Vancouver, more readers of a single issue of the Georgia Straight are planning to buy a townhouse, condominium or detached house outside Metro Vancouver in the next 12 months than the single issue readers of any daily newspaper, community weekly or magazine.

10,600 = Total number of Vancouver adults who are planning to buy a townhouse, condominium or detached house outside Metro Vancouver in the next 12 months
3,100 of these are past week Georgia Straight readers (29% market share)
2,200 are past week Thursday Vancouver Sun readers (21% market share)
1,100 are past week Thursday Province readers (10% market share)
300 are past week Thursday Metro readers (4% market share)
1,700 are past week Thursday 24 HOURS readers (17% market share)
200 are past week Friday Globe & Mail readers (2% market share)
2,900 are past week Friday Courier readers (27% market share)
300 are past week Thursday West Ender readers (3% market share)
1,000 are past month Vancouver Magazine readers (9% market share)
600 are past month Western Living readers (5% market share)
In the City of Vancouver, more Georgia Straight readers are planning to buy a townhouse, condominium or detached house outside Metro Vancouver in the next 12 months than the readers of any daily newspaper.

10,600 = Total number of Vancouver adults who are planning to buy a townhouse, condominium or detached house outside Metro Vancouver in the next 12 months
5,000 of these are Georgia Straight readers (47% market share)
2,700 are past week Vancouver Sun readers (26% market share)
2,700 are past week Province readers (25% market share)
300 are past week Metro readers (3% market share)
1,600 are past week 24 HOURS readers (15% market share)
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