Straight Facts - Travel

In the City of Vancouver, more Georgia Straight readers took trips for business purposes in the past 12 months than the readers of any daily newspaper.

512,200 = Total number of trips taken by Vancouver adults for business purposes in the past 12 months
362,500 of these were taken by Georgia Straight readers (71% market share)
358,200 by past week Vancouver Sun readers (70% market share)
263,300 by past week Province readers (51% market share)
95,200 by past week Metro readers (19% market share)
137,500 by past week 24 HOURS readers (27% market share)
In the City of Vancouver, more Georgia Straight readers took trips for leisure purposes in the past 12 months than the readers of any daily newspaper.

1,569,000 = Total number of trips taken by Vancouver adults for leisure purposes in the past 12 months
1,103,000 of these were taken by Georgia Straight readers (70% market share)
843,000 by past week Vancouver Sun readers (54% market share)
737,000 by past week Province readers (47% market share)
383,000 by past week Metro readers (24% market share)
582,000 by past week 24 HOURS readers (37% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips for "arts and culture" purposes in the past 12 months than the readers of any daily newspaper.

163,400 = Total number of leisure trips taken by Vancouver adults for "arts and culture" purposes in the past 12 months
105,100 of these were taken by Georgia Straight readers (64% market share)
75,200 by past week Vancouver Sun readers (46% market share)
72,700 by past week Province readers (44% market share)
39,300 by past week Metro readers (24% market share)
53,200 by past week 24 HOURS readers (33% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips for "adventure" purposes in the past 12 months than the readers of any daily newspaper.

96,300 = Total number of leisure trips taken by Vancouver adults for "adventure" purposes in the past 12 months
68,300 of these were taken by Georgia Straight readers (71% market share)
44,800 by past week Vancouver Sun readers (47% market share)
51,100 by past week Province readers (53% market share)
26,900 by past week Metro readers (28% market share)
44,400 by past week 24 HOURS readers (46% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips for "sport" purposes in the past 12 months than the readers of any daily newspaper.

182,400 = Total number of leisure trips taken by Vancouver adults for "sport" purposes in the past 12 months
117,500 of these were taken by Georgia Straight readers (64% market share)
91,300 by past week Vancouver Sun readers (50% market share)
70,200 by past week Province readers (38% market share)
35,100 by past week Metro readers (19% market share)
67,300 by past week 24 HOURS readers (37% market share)
Travel #56 In the City of Vancouver, more Georgia Straight readers took leisure trips for "entertainment oriented" purposes in the past 12 months than the readers of any daily newspaper.

116,600 = Total number of leisure trips taken by Vancouver adults for "entertainment oriented" purposes in the past 12 months
83,600 of these were taken by Georgia Straight readers (72% market share)
63,500 by past week Vancouver Sun readers (54% market share)
74,600 by past week Province readers (64% market share)
32,100 by past week Metro readers (28% market share)
48,100 by past week 24 HOURS readers (41% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips for "friends or family" purposes in the past 12 months than the readers of any daily newspaper.

875,100 = Total number of leisure trips taken by Vancouver adults for "friends or family" purposes in the past 12 months
529,500 of these were taken by Georgia Straight readers (61% market share)
406,700 by past week Vancouver Sun readers (46% market share)
370,900 by past week Province readers (42% market share)
224,500 by past week Metro readers (26% market share)
337,300 by past week 24 HOURS readers (39% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips for "cruise" purposes in the past 12 months than the readers of any daily newspaper.

18,200 = Total number of leisure trips taken by Vancouver adults for "cruise" purposes in the past 12 months
14,600 of these were taken by Georgia Straight readers (80% market share)
13,400 by past week Vancouver Sun readers (74% market share)
14,500 by past week Province readers (80% market share)
5,800 by past week Metro readers (32% market share)
8,900 by past week 24 HOURS readers (49% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips of "3 days or less" in the past 12 months than the readers of any daily newspaper.

896,400 = Total number of leisure trips taken by Vancouver adults for "3 days or less" in the past 12 months
612,700 of these were taken by Georgia Straight readers (68% market share)
488,000 by past week Vancouver Sun readers (54% market share)
451,100 by past week Province readers (50% market share)
246,600 by past week Metro readers (28% market share)
371,300 by past week 24 HOURS readers (41% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips of "4-7 days" in the past 12 months than the readers of any daily newspaper.

363,800 = Total number of leisure trips taken by Vancouver adults for "4-7 days" in the past 12 months
252,200 of these were taken by Georgia Straight readers (69% market share)
205,900 by past week Vancouver Sun readers (57% market share)
172,300 by past week Province readers (47% market share)
82,700 by past week Metro readers (23% market share)
118,300 by past week 24 HOURS readers (33% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips of "8-14 days" in the past 12 months than the readers of any daily newspaper.

203,400 = Total number of leisure trips taken by Vancouver adults for "8-14 days" in the past 12 months 162,000 of these were taken by Georgia Straight readers (80% market share) 115,600 by past week Vancouver Sun readers (57% market share) 95,700 by past week Province readers (47% market share) 54,000 by past week Metro readers (27% market share) 71,000 by past week 24 HOURS readers (35% market share)
In the City of Vancouver, more Georgia Straight readers took leisure trips of "more than 14 days" in the past 12 months than the readers of any daily newspaper.

137,900 = Total number of leisure trips taken by Vancouver adults for "more than 14 days" in the past 12 months
92,100 of these were taken by Georgia Straight readers (67% market share)
65,700 by past week Vancouver Sun readers (48% market share)
48,900 by past week Province readers (35% market share)
31,100 by past week Metro readers (23% market share)
49,900 by past week 24 HOURS readers (36% market share)
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