In the City of Vancouver, more than any other media website, www.straight.com is the source that young adults (18-34) use most often to plan their entertainment or leisure activities.
- 141,300 = Total population of Vancouver 18-34's who use the internet to plan their entertainment or leisure activities (68% of all City of Vancouver 18-34’s)
- 31,100 use www.straight.com most often (22% market share)
- 21,200 use local television websites (all tv sites combined - 15% market share) most often
- 17,000 use local radio websites (all radio sites combined – 12% market share) most often
- 12,700 use the Vancouver Sun website (9% market share) most often
- 8,500 use the Province website (6% market share) most often
- 4,200 use the Metro website (3% market share) most often
- 4,200 use the 24 HOURS website (3% market share) most often
