In the entire Metro Vancouver CMA area, more than any other local media website, www.straight.com is the source that young adults (18-34) use most often to plan their entertainment or leisure activities.
- 350,700 = Total 18-34's in Greater Vancouver who use the internet to plan their entertainment or leisure activities (60% of all 18-34’s)
- 52,600 use www.straight.com most often (15% market share)
- 49,100 use local radio websites (all radio sites combined - 14% market share) most often
- 45,600 use local television websites (all tv sites combined - 13% market share) most often
- 42,100 use the Vancouver Sun website (12% market share) most often 38,600 use the Province website (11% market share) most often
- 14,000 use the Metro website (4% market share) most often
- 14,000 use the 24 HOURS website (4% market share) most often
