To launch her debut signature fragrance, Nada Shepherd didn’t seek out a celebrity spokesperson or stage an elaborate commercial. Instead she consulted with Ryerson University’s dance program to stage a flash mob in a busy Toronto intersection.
Last month, over 60 students broke into dance at Dundas Square to create the kind of edgy excitement that Shepherd is hoping women will find with her perfume, simply called Nada. The scent is spicy and musky through the use of ginger and saffron, and contains hints of lotus flower, amber, and jasmine. The fragrance bottle is clean and classic, much like Shepherd’s womenswear collection, with an elegant globe-shaped stopper sitting on top of a cube make of glass.
The fragrance is $149 for 100 millilitres and available at Shepherd’s newly launched online shop.