Aritzia hits the Big Apple

Remember when Aritzia was our own little secret? Not any more.

Now the Vancouver company has just opened up a whopping 10,000-square-foot shop in Soho at the hip hub of Broadway and Spring.

This isn't the store's first foray into the states (there are Aritzias in places like Chicago, Seattle, and San Francisco already) but it's certainly its showiest, with an old bank vault that's been turned into a fitting room and a groovy metaphysical-theme decor that finds lots of wood, crystals, and a big sculpture of a hand with crossed fingers.

See pictures, drool over the clothes, and read more at here. And remember: this is where it all started.