(This story is sponsored by the The Charming Taste of Europe.)

In an effort to support its initiatives, “The Charming Taste of Europe” will be a major sponsor at the European Union Film Festival (EUFF) in Canada. The three-year campaign, cofunded by the European Union, is set to increase awareness in the U.S. and Canadian markets of the quality and standards of select European wines and fresh fruits.

The EUFF in Canada takes place annually in November each year to feature the best of present-day cinema produced in the European Union. The event stretches over a two- to three-week period where the Canadian Film Institute brings the audience an extensive selection of award-winning films that have never been seen before.

The EUFF is a great opportunity to increase visibility as it is the only festival to bring together several EU Consulates and local cultural institutes for collaboration. All participating countries have an opportunity to put forth a film, which gives variety to the festival and an array of choices for audience members. In addition to the inclusivity of the event, it is also the largest of the European-run film festivals in Toronto and one of the largest free festivals to be presented in Canada.

As a major sponsor of the event, “The Charming Taste of Europe '' will receive special recognition in the EUFF’s promotional material and a special mention on social media. With its participation in the EUFF, “The Charming Taste of Europe'' will consolidate its support to European initiatives in the Canadian market, because of the outreach the audience provides in regard to specific demographics of interest.

“The Charming Taste of Europe” is promoted by the Consortium for the Protection of Wines of Abruzzo, the Union of Agricultural Cooperatives of Kavala (Kavala COOP), the Agricultural Cooperative of Rachi Pieria (“Agios Loukas”), and the Union of Sweet Bordeaux Wines. These European agricultural products that showcase Europe’s charm, beauty, and heritage will continue to be promoted with initiatives and events dedicated to consumers, journalists, and professionals.