3:01 Pick Me Up: The Runaways

Let’s face it: 3 p.m. is the cruellest time of the workday. The morning latte has worn off, and the post-lunch crash has you staggering around like an extra from a George A. Romero flick. That’s why, each weekday at 3:01 p.m., we present you with a video hand-picked to kick-start your heart. If the following clip doesn’t bring you temporarily back to life and help get you through the rest of the afternoon, chances are you’re dead inside.

Today’s offering: For reasons that have always escaped us, the Runaways were never taken seriously back in the day. Sure it’s hip as fuck to name-drop them in 2012, but in the late ’70s pledging allegiance to Joan Jett, Cherie Currie, Lita Ford, Sandy West, and whoever was playing bass that week was like arguing the brilliance of the Pussycat Dolls. The reality was that all-female quintet could not only play, but they also wrote some fucking killer songs. Like for example, “Cherry Bomb”, the video for which raises a serious question, namely who the pervert operating the camera was. Seriously, dude, was there some sort of edict saying that you had to work at least five shots of Currie’s crotch into the shoot? The doubly twisted thing being, of course, that she wasn’t even legal at the time.