Spoken-word poet Shayne Koyczan's collaboration with a group of animators is nearly four million page views on YouTube.
Borrowing from Koyczan's personal experience, the "To This Day Project" it's designed to inspire people who've been bullied.
It was released in advance of Pink Shirt Day on Wednesday (February 27), which was created to counter bullying and give a voice to victims.
Koyczan is best-known for his performance of "We Are More" at the opening of the Vancouver Olympics in 2010.
This is what he wrote about the project on his website:
This animated piece is the result of a group of individuals coming together and binding their talents in an expression of solidarity and compassion. I am humbled by the extraordinary efforts of those who selflessly gave their time and committed themselves to bring out this message in such a beautiful way.
My experiences with violence in schools still echo throughout my life but standing to face the problem has helped me in immeasurable ways.
I wrote “To This Day”, a spoken word poem, to further explore the profound and lasting impact that bullying can have on an individual.Schools and families are in desperate need of proper tools to confront this problem. We can give them a starting point… A message that will have a far reaching and long lasting effect in confronting bullying.