Businessman Adam Levine generates a frenzy at Shoppers Drug Mart

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      Maroon 5 frontman Adam Levine's presence caused hordes of excited young women to line up yesterday outside Shoppers Drug Mart at 2888 Granville Street.

      He was at the Vancouver retail outlet to launch his self-titled fragrance. And the first 100 customers who bought the perfume had their photo taken with him.

      Tonight, Levine and his bandmates will perform at Rogers Arena.

      Those interested in the business side of music will be interested in a recent Hollywood Reporter article, which chronicles how Levine parlayed his musical career into a $35-million-plus annual empire.

      He's probably as famous for being a judge on The Voice as he ever was as a singer.

      "I think that there was this generation before us that was so hellbent on not selling out that it went too far, and I feel like maybe it's history correcting itself because it's more acceptable now to do a lot of the things that musicians would have been terrified to do 10 years ago," he told the Hollywood Reporter's Lacey Rose shortly before being interviewed about a Kmart apparel line. "I was never that guy that thought it was uncool for a band to be successful. I always thought, 'Wow, wouldn't it be amazing to be able to pay your bills and also be a musician?' It's just nice that being motivated to be successful is not a crime anymore."




      Mar 9, 2013 at 5:10pm

      I am deeply relieved to know that a "musician" with a $35 million commercial empire (including K-Mart apparel and a fragrance line) is able to "pay his bills". How "amazing" for him.


      Mar 10, 2013 at 12:39pm

      get over it, He has worked a lot of years to get where he is. Kudos to him. I say that as someone who has a hard time making ends meet.


      Mar 10, 2013 at 3:55pm

      Funny, "history correcting itself" is his reason for "selling out".

      Fellow hotel guest

      Mar 10, 2013 at 11:23pm

      Passed him in the lobby of the hotel I was staying at in Vancouver right before he went to Shoppers Drug Mart at 5 on Friday. Fairmont Pacific Rim. Did a double take. I restrained myself from bothering him. No need to be jealous because he is successful.

      Steve Newton

      Mar 11, 2013 at 10:04am

      "He's got the moves like Trump...he's got the moves like Trump...he's got the moooooooooves, like Trump..."

      Invisible Hand

      Mar 14, 2013 at 6:57pm

      True rock stars don't need to have their own brand of perfume.


      Mar 17, 2013 at 6:51pm

      Wow its either sour grapes or schadenfreude. Typical frikin Vancouver. Dude's successful: get over it. If he fell on his face next week you'd be gloating.

      Pender Guy

      Mar 17, 2013 at 8:53pm

      To my asshole neighbor who played "moves like Jagger" 10 times in a row at 4 am a few months back.. I hope you die from an allergic reaction to this new fragrance that i know you will buy...

      Rock's Corpse

      Mar 21, 2013 at 11:22am

      How could Maroon 5 possibly "sell out" when they were a crass, cookie-cutter commercial venture since Day 1?

      I love Adam

      Mar 22, 2013 at 1:27pm

      Adam Levine was wealthy prior to his rock star status.