Sometimes, investors have to read the lululemon athletica blog to know what's really going on at the Vancouver-based clothing company.
In the post below, the company says it has moved beyond the "luon setback"—when the fabric became see-through earlier this year—thanks to extremely honest feedback from its customers.
All of this comes from "Britt", the lead product educator at lululemon.
First, we added tighter new standards and specifications to our testing and development. In fact, your stretchy pants go through about 15 tests to make sure you get great ass coverage (that’s the scientific term).
And speaking of science, we even got some university scientists to help us developed a "sheer-o-metre" which measures the amount of light coming through the fabric while being stretched at varying degrees.
We’ve also re-engineered our luon bottom patterns in each and every style to minimize the stretching of the fabric. Basically, that means there’s now more fabric across the bum so it's not stretched from the get-go.
The pants are back in stores, but not before the chief product officer, Sheree Waterson, left the company and the stock briefly nosedived to $62.32 in early April.
According to the company's most recent management information circular, Waterston collected $1.64 million in compensation in 2012.
Lululemon shares are now trading over $80, just shy of the 52-week high of $82.48.
Chairman Chip Wilson and his wife Shannon controlled 42.24 million shares—or 29.22 percent of the company's equity—according to the April filing.
At today's share price, that translates to $3.4 billion worth of company stock.
That's a hefty rise from the $2.9 billion that the Wilsons were reportedly worth in March, according to Forbes magazine.