Canada retains top spot as world's most reputable country

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      For the third year in a row, Canada has topped a list of the world’s most reputable countries.

      The Reputation Institute’s study, released on Thursday (June 27), contains a list of the most reputable countries according to people’s trust, admiration, respect, and affinity for those countries.

      To come up with its list, the institute conducted an online survey of 27,000 people from G8 countries between January and March this year.

      The study measured the reputations of 50 countries (that had either large economies or populations [or both] or that were in the public eye) by tallying "perceptions regarding 16 attributes that include countries being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run by an effective government, and more."

      Sweden came a close second, up from third last year, and Switzerland completed the top three (improving from fourth last year). Australia dropped from second last year to fourth this time around. The U.S. came in at only 22nd, behind Brazil, and Iran and Iraq took the 49th and 50th spots, respectively.

      About the positive effects of a good reputation, Michele McKenzie, Canadian Tourism Commission president and CEO, said in an interview with the Reputation Institute: "A country’s reputation is its personal calling card. We’re not just inviting the world to visit us; we’re capitalizing on our positive reputation to open new doors and create new opportunities for Canada, such as the impact of the business-events travel sector on our economy."

      Canada received a total of 76.6 out of a 100-point scale. Sweden was very close behind at 76.5, and Switzerland hovered close by at 76.3.




      Jun 29, 2013 at 7:38am

      Pretty awesome. Keep it in mind when your scribes keep criticizing the current government.

      Rick in Richmond

      Jun 29, 2013 at 8:38am

      This is unsurprising.

      I have noticed that the Canadians who complain the most about Canada have never actually lived anywhere else.

      Live in the States for awhile, where cancer is treated as a profit centre -- and look at Canada, where we treat it as a disease.

      Live in Mexico for awhile, enjoy the benefits of the narco-state, and then come back and complain about Insite.

      Live in gun-riddled South Africa for awhile, and then come back to Canada and complain about gun control.

      Canada has problems, and they must be solved. But we also have advantages, assets and freedoms that must be honoured and sustained. This is an incredible country.

      Anyone who doubts it need only live elsewhere for a time. North Korea, anyone?

      Martin Dunphy

      Jun 29, 2013 at 1:55pm


      Our "scribes" tend to criticize the current government when they perceive the "progressive social and economic policies" being eroded or dismantled.
      Nothing wrong with that, right?


      Jun 29, 2013 at 7:15pm

      Oh, please. It was a survey conducted among people in G8 nations. This is meaningless.


      Jun 29, 2013 at 7:20pm

      Stephen Harper's Canada... and then there are the hatemongers spewing their venom since 2006 but to no avail because Harper is synonymous with Canada internationally.

      Martin Dunphy

      Jun 29, 2013 at 7:24pm


      "Synonymous"? I would be willing to bet big money that 90 percent of the people immediately south of our border would either look blankly if you asked them to name Canada's prime minister or answer "Trudeau".
      And they wouldn't mean Justin.


      Jun 29, 2013 at 8:31pm

      Rick in Richmond is absolutely correct! Canada may not be perfect but Canada is way more progressive than the US and all these other countries.

      And Canada still produces the best hockey players in the world!


      Jun 29, 2013 at 9:46pm

      That popping sound is the lefty heads exploding.

      John Gilberts

      Jun 29, 2013 at 10:04pm

      It's a settler-state founded and maintained on genocide and ecocide. Obviously the word hasn't gotten out widely enough yet. Happy Canada-our-home-on-stolen-land day!


      Jun 30, 2013 at 7:15am

      I used to travel extensively around the world and was always glad to come back to Canada. Today, with the illegitimate Harper government in power I have come fact to face with the reality that if you do not take steps to protect the things you love hoping nothing changes is plain delusional. Our political system is destroying democracy in Canada and corporate power is right up there with the corruption in our governments. If you truly love Canada you need to make sure you pay attention to what is being lost.