Every mother-to-be struggles with the process of finding her ideal maternity style—so designer Amy Wan created a collection that gives expectant mothers an easy answer.
Aymee is a collection designed to make mothers feel comfortable and beautiful during their pregnancy. Wan was inspired to create pieces that are soft, versatile and most importantly stylish, so that maternity wear is effortless.
Aymee will be unveiled at the 2015 Fashion Show, presented by Tamoda Apparel, on April 9 at the River Rock Casino. Thirty-eight other lines by Kwantlen Polytechnic University fashion design and technology students will also be showcased. See kpu.ca/2015fashionshow for event details.
Ali Sami: In your own words, describe your collection.
Amy Wan: My collection is a maternity line for women in their late twenties to thirties—they have been working for a while but now they want to start having their family. [The line is] made almost entirely of bamboo because of the property, it’s nice and soft. The fabric is quite expensive compared to other cottons. The attire is very casual and lounge.
AS: What is your general inspiration for choosing this niche market for your collection?
AW: I really drew my inspiration from talking to friends who have been pregnant. I also researched on the street, actually going up to pregnant women. My friends would say: ‘I wish there was something to transition from maternity to nursing without sacrificing style.’
[I found that] the fit has always been the problem with maternity wear. For example, on the pants, I incorporated the upper spandex part into the fabric of the rest of the pants. I also have pants that are really stretchy, and they retain really well, but they work as dress pants too.
AS: What have you learned at KPU?
AW: Time management, and how to research more in-depth into something. I really knew nothing about maternity before the fabric. And working with knit fabric was quite a challenge, because we spent the last year working with woven fabric. So, research, and how to research really well.
AS: What are your plans after graduation?
AW: My ideal field is casual, technical wear. I really like creating patterns. For the collection, I didn’t create the pattern for the fabric, but I dyed it.
AS: If you were to continue designing for the Aymee collection, what would you create for your target market next season?
AW: I would focus more on active wear, I suppose. Active wear because I realize that these mothers do actually do activities with their babies. So maybe like a mother and baby collection that would work at a yoga class or a stroll in the park.