B.C. pop-rockers Hedley are stepping onto the biggest stage in Canadian sports.
The Canadian Football League announced this afternoon (September 1st) that the quartet from the Fraser Valley has been given top billing on a Grey Cup musical lineup that includes The Sheepdogs and Serena Ryder.
Hedley won the 2012 Juno for Pop Album of the Year for Storms, which includes singles "One Life", "Kiss You Inside Out", and "Invincible".
This is not the first time Hedley has mixed its music with sports, having performed at the 2010 Olympic closing ceremony.
By choosing Hedley, the CFL is once again looking to bring a younger audience to the Grey Cup telecast.
Hardcore football fans will already be watching the game, but the league sees the halftime performance as an opportunity to expand its reach as it did a year ago with Justin Bieber performing at the 100th Grey Cup in Toronto.
In addition to its halftime gig, Hedley will also perform as part of the Grey Cup festival during Grey Cup week in Regina.
The Grey Cup is set for Sunday, November 24 at Mosiac Stadium.