Home of the Whopper takes to Tittygram

As anyone capable of reading between the lines knows, America's favourite fast-food restaurants are run by unrepentant perverts.

It's no accident that Kentucky Fried Chicken pimps its birds as being "finger-licking good."

Over at Wendy's, you've got a red-haired strumpet who's famous for being "hot and juicy".

Jack in the Box's name meanwhile is so dirty, there's no sense trying to improve on it with an even filthier slogan.

That Burger King has its mind solidly in the gutter is evidenced by the way it proudly bills itself as the "Home of the Whopper".

Given the way it shamelessly celebrates dongs, who can be surprised by the fact that the house of flame-broiled fixings is also embracing a social media platform built on the exploitation of, well, among other things, whoppers.

Burger King has used the high-profile VK.com (basically the Facebook of Russia) to post a photo from a site that's not going to be winning the Gloria Steinem award this year, or any other.

The site in question is called Tittygram, and it bills itself as "Just like Uber-but for boobs!" It works something like this: you pay $10 to have a message of 35 words or less written on the chest of a Russian model. An hour later, your Tittygram pops up on the Net. To prevent other things from popping up, breasts are partially covered by a bra or bikini top,

Burger King's customized Tittygram message was reposted on VK.com on April 7. Scrawled across the model's chest was "I love Burger King" in Russian.

Evidently figuring the Tittygram photo needed a little extra sizzle, the company's VK.com page also featured a comment which translated to: "Do you want this to be your name? Every  week the most active community member will receive this kind of named message. It's not just your Whoppers that are cooked on a real fire, everything with us is on fire!"

Speaking of on fire, here's wagering that someone's career is currently going up in flames at Burger King headquarters, namely the executive who figured Tittygram was a great promotional tool.

That's right: tool.