There were definitely some negatives to come out of Game 4 of the Vancouver Canucks-Calgary Flames series.
Those included the Canucks not bothering to show up after the first period, Michael Ferkland (or whatever his name is) mercilessly pounding Kevin Bieksa at every turn, and Eddie Lack being chased from the goal.
The 3-1 loss to the Flames hurt too.
On the postive side, the Canucks have decided that it's not over until it's over. And to drive home that reality, they've unveiled a new ad campaign, which consists solely of the illustration above.