Canadian moviegoers will be experiencing a number of changes at Cineplex theatres this year that will cost them more for some moviegoing experiences.
First off, the Scene rewards program is getting an overhaul.
As of November 4, the Scene points required to obtain general admission movie tickets will remain the same at 1,000 points (worth $12.99).
What will change is the Scene points required to obtain premium movie tickets, such as for 3D, UltraAVX, IMAX, and D-Box movies (which range from $15.25 to $23.25), which will change from 1,000 to 1,500 points. The cost of VIP Cinemas movie tickets will jump to 2,000 points (worth $18.99).
However, moviegoers will also receive more rewards for purchasing premium and VIP movie tickets.
After November 4, the purchase of regular movie tickets will remain at 100 points per movie.
Scene points awarded for premium movies, on the other hand, will increase to 150 points and VIP movies to 200 points.
The changes are listed on the Scene website.
The Scene loyalty program launched in 2007, in partnership with Scotiabank. Since that time, several new movie experiences, such as UltraAVX and D-Box, have been introduced.
Meanwhile, there are other changes afoot: Cineplex is reducing the sizes of soft drinks—but the prices will remain the same.
Regular drinks will shrink from 32 to 24 ounces (a difference of 8 ounces) and large drinks will decrease from 44 to 32 ounces (a difference of 12 ounces). The small drink will remain at 16 ounces.
The changes were introduced during pilot test runs in B.C., Alberta, and Saskatchewan in 2013 and will now be rolled out across the country.
According to the CBC, company spokesman Michael Langdon stated that Cineplex is following a trend towards smaller cup sizes. He also stated that they are preparing for Ontario's Making Healthier Choices Act, scheduled to be introduced in 2017, which will require calorie counts to be published on their menus.
Over the past few years, Cineplex has bought numerous theatres in Vancouver, including at International Village, Fifth Avenue Cinemas, and the Park Theatre. In 2012, Cineplex opened SilverCity Coquitlam VIP Cinemas.