Guess where Guess' latest global brand ambassador is from? Bollywood, no less.
The American fashion label announced that Indian actor Priyanka Chopra has signed on as the new face of the clothing line.
What's more, there's a Canadian rock star connection.
Bryan Adams shot Chopra's first media campaign, which is anticipated to be released next month, in black and white.
Chopra is the first Indian model to become the face for the brand, which has previously employed the likes of Claudia Schiffer and Anna Nicole Smith.
Chopra also launched her music career in 2012 with singles such as "In My City" featuring will.i.am and "Exotic" featuring Pitbull, which crossed over to North American charts.