Six months after lululemon athletica started dealing with customer complaints about its yoga pants, the company’s founder has fired back. Chip Wilson told Bloomberg TV on November 5 that customers’ bodies are to blame when it comes to issues such as see-through fabric and pilling.
“There has always been pilling. The thing is, women will wear seatbelts that don’t work, or a purse that doesn’t work, or quite frankly, some women’s bodies just don’t work for it,” Wilson told Bloomberg TV’s Trish Regan during an on-camera interview. “They don’t work for some women’s bodies.
“It’s really about the rubbing through the thighs, how much pressure is there over a period of time,” Wilson added.
When the show’s host questioned whether Wilson was implying that lululemon pants aren’t built for women of all sizes, his wife Shannon Wilson, who was also being interviewed on the show, clarified that it was more about what activities customers are doing while wearing the pants.
“What’s the use and what’s it being up against? Are you sitting on a cement ground?” she asked.
“I just think it’s how you use them,” Chip Wilson clarified.
Later in the interview, Wilson said that the Vancouver-based apparel company is still on the hunt for a new CEO.