Orange is the new black when it comes to bold new Vancouver Opera logo

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      Vancouver Opera has been known for its fresh perspectives and sometimes upending the art form; now the company is showing that in its contemporary new branding and logo.

      The company launched its new look today, a simple, fiery orange VO flipped on its side. The company says the graphic represents the way the city and opera come together; we can't help but see a music note hidden in there too. More importantly, it's a bold look that symbolizes the innovative path the company wants to take in its longterm planning.

      The new look was created by VO's in-house graphic designer Annie Mack, with help from Addon Creative Communications Design's Odette Hidalgo and Joanne Turne of Joanne Turner Marketing Strategy.

      Rebranding is a big deal for VO, which used to have a simple, black-and-white reverse logo; consider the fact it hasn't done it since 1985. It's a sign of the times, though, as opera companies across North America work to reach new, younger audiences.

      Here's how VO general director James W. Wright describes the new look in a press statement: "It's confident, approachable, and serves our aim of conveying the contemporary, innovative, adventurous, and professional nature of our company and our programming. I believe it will resonate equally with new audiences and the dedicated opera lovers who have faithfully supported us for more than 50 years.”

      VO's redesigned website will launch in May 2014, at the end of this season.



      anon y. moose

      Jan 30, 2014 at 5:20pm


      VO Fan

      Jan 30, 2014 at 10:07pm

      Love the new logo. Looks great!

      Opera Lover

      Jan 31, 2014 at 9:34am

      Wow, great job Annie Mack! Superb!

      teacher/artist/opera lover

      Jan 31, 2014 at 10:11am


      eric rose

      Jan 31, 2014 at 10:12am

      why is it turned on its side??? has the fat lady already sung?

      TErry Woods

      Jan 31, 2014 at 2:04pm

      Lame. Boring design with a thin concept. The type treatment is messy and the colours are random. I am no longer convinced that Canada gets design at all.

      Dr Markus Schoen

      Feb 10, 2014 at 1:51pm

      Bold? Really? Yikes. This must have taken someone about 30 seconds to come up with. Absolutely no meaning implied or justified in this 'redesign'.

      Emmanuel Buenviaje

      Mar 5, 2014 at 1:36am

      too bad…it's a blatant rip off from Orlando Venue; a marketing and event promotion firm out of Orlando, FLA. (designed in 2012)

      shame on VO to deceive its patrons. I say fire the agency responsible or demand a refund!