Sooner or later, it won't be news when a celebrity comes out as gay or lesbian.
But Halifax-born actor Ellen Page's declaration that she's gay has captured headlines across North America.
It came as the LGBT community still continues facing persecution in many parts of the world.
One of those places is Russia, which is hosting the Winter Olympics.
Page, 26, made her announcement at the Time to THRIVE conference in Las Vegas.
She said she was coming out because she wants to "help others have an easier and more hopeful time".
Page also said she's "tired of lying by omission".
She's best known for her role in the 2007 film Juno, which earned her Oscar and Golden Globe nominations.