VFM Spotlight: Jerky Baron offers premium handmade beef jerky

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      In this series, the Georgia Straight visits different vendors at the Vancouver Farmers Markets to learn about their business, products, and why they love being at the weekly markets.

      Vendor Profile: Jerky Baron owned by Joel Arsenault.

      What do you sell? Beef Jerky.

      How did you get into your business? Beef jerky has always been my favourite snack ever since I was young. When other kids had their candy and ice cream, I was always attracted to deli and meat and beef jerky.

      I started making it for fun as a teenager, but began producing it commercially in 2010. The business has slowly but surely been trickling forward. Also, Vancouver just wouldn't have me unless I found a way to contribute.

      What’s your specialty? Flavour forward organic beef jerky. Our best seller is the Mount Pleasant, which is the mild original jerky with a delicious premium Angus beef taste. We also offer gluten-free beef jerky that comes in two flavours.

      Favourite item you sell? I like the Nick Rivers, which is a gluten-free jerky. It’s named after an old character in a movie. The jerky is just salt and pepper flavoured—it’s the simplest but tastes great.

      Favourite thing about the city’s farmers markets? It’s a well-organized event with premium offerings from around the province. I love having face-to-face contact with all my customers and clients, as well as meeting other producers and vendors. They’re kind of like colleagues, and a nice community arises out of it.