Veteran broadcaster Shushma Datt has rebranded her Burnaby-based radio station.
RJ1200, a South Asian Top 40 music station, will become Spice Radio on Monday (September 29).
"I love that name," Datt told the Georgia Straight by phone. "We're changing the name of our station and the format of our station."
She explained that her show from 2 to 3 p.m. will move to the 8 to 10 a.m. timeslot Mondays through Fridays.
Datt plans to interview newsmakers. Later in the day, Spice Radio will give TSN Radio some competition by moving onto its traditional turf.
"For the very first time on South Asian radio, there's going to be a dedicated two-hour sports program every evening from 5 to 7—prime time," Datt said. "We're going to be talking about all sports."
Datt's i.t. Media Broadcasting operates in a 5,800-square-foot facility that produces What's New in Vancouver, which airs on Shaw's multicultural channel.
The company also produces Women in Focus, in which Datt interviews women of South Asian heritage on OMNI TV.