Beauty pageants are sometimes criticized by feminists as a throwback to a bygone era.
But for young women competing in Fairchild TV's annual Miss Chinese Vancouver competition, this event is seen a passport to fame and fortune in the Asian entertainment industry.
This year's winner, Erica Chen, was also deemed most photogenic. She performed "Castles in the Sky" on the zither at the December 10 event at the Vancouver Convention Centre.
Chen will be a contestant in the Miss Chinese International Pageant 2015.
The first runner-up in the Miss Chinese Vancouver pagent was Maggie Wu, followed by Jessica Hu.
Miss Chinese Vancouver 2012, Gloria Tang, also won the Miss Chinese International Pageant and has an acting career in Hong Kong.
Other women who've gone on to acting careers after competing in Miss Chinese Vancouver are Eliza Sam, Kayi Cheung, Carat Cheung, Crystal Leung, Lora Sun, Leanne Li, Linda Chung, and Bernice Liu.
The 2009 winner, Crystal Mu, has become a variety-show host in Taiwan.
Last year's Miss Chinese Vancouver winner, Cindy Zhong, was first runner-up in this year's Miss Chinese International Pageant.