Meet the Snoopy the northern saw-whet owl.
I first saw him at A Midsummer Fete in Colony Farm Regional Park back in 2011.
Now he's the star of HootSuite's designed-to-go-viral take on the Yule log video.
It's not all self-promotional social-media marketing.
O.W.L. is a Delta-based nonprofit "dedicated to public education and the rehabilitation and release of injured and orphaned birds", according to its website.
Sadly, the owl plush toys won't arrive in time for Christmas. Deliveries are expected in 30 days.
O.W.L. also has an Adopt-a-Bird-of-Prey Program, if you're interested in supporting its work another way.