You may have already heard about growing concerns about the landfill problems that single-serve coffee capsules are creating.
If you haven't, a video by a Nova Scotian production studio has created an entertaining way to raise awareness about the issue involving disposable, non-recyclable coffee pods like those popularized by Keurig, known as K-Cups.
The capsules are estimated to generate approximately 966 million pounds of waste each year.
Other estimations claim that the total number of K-Cups discarded in 2013 could circle the earth more than 10 times.
The video, made by Halifax-based Egg Studios with Social Bean Gourmet Coffee Co., is entitled "Kill the K-Cup". It's shot in a handheld-camera style akin to monster-survival movies like Cloverfield. It captures innocent Canadian civilians attacked by the horrors unleashed by uncontrolled coffee-pod waste.
The video was released in conjunction with a website that's linked to a petition demanding that Keurig develop a 100-percent recyclable cup now.
Keurig Green Mountain, which isn't quite as green as its name yet, plans to make all of its K-Cups recyclable by 2020.
In Canada, the company has established programs in Vancouver, Kamloops, and Toronto for users to return used K-Cup packs to their delivery driver so that they can be transformed into alternative fuel.
Some recyclable pods have been released by Canadian companies. Last year, Ontario-based Mother Parkers Tea & Coffee launched a recyclable EcoCup for tea, with plans to release a coffee-version this year. Richmond-based Canterbury Coffee introduced a 90-precent biodegradable coffee pod last year as well.
Now, if we could get someone take action against people who throw recyclable materials into garbage bins sitting right next to recycling containers...