AC/DC launches the Grammys to offset all that fashion

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      At the risk of spoiling the party, it's time to deconstruct what's happening at the Grammys tonight.

      The goal is always to generate the largest audience possible. That takes some serious strategizing on the part of producers.

      The red-carpet show is all about fashion. While it appeals to many female viewers and to more than a few gay males, it's not likely to hold the attention of hard rockin' hetero guys like my colleague Steve Newton.

      He's one of those Lynyrd Skynyrd listeners who came of age in the era of Van Halen and AC/DC.

      People of Steve's age have a fair amount of disposable income.

      So to keep him and other guys like him from flipping the channel to the sports stations, the Grammy producers decided to serve up AC/DC to open the show.

      Yes, that was Angus Young strolling across the stage still wearing his cap and short pants.

      The ultra-loud Aussies had the house rockin' with "Rock or Bust", which also happens to be the name of their last album.

      It was rather amusing to see Tony Bennett and Paul McCartney in the audience lapping it up for the TV cameras.

      It just might do the trick to keep the Newt and others watching as producers aim to top last year's viewership of 28.5 million.

      And for all those who can't stand AC/DC, Beyonce is waiting in the wings for you.



      Ghenghis Khan

      Feb 9, 2015 at 12:06pm

      Some "artists" simply don't know when it's time to give it a rest. Just because you still can do something doesn't mean that you should.